Simplicity, integration and value

This week’s top Digg item is a story called Google Drive Killer Coming From MIT features a start up out of MIT called Dropbox. Basically, it provides a way to store and share files online. I have say that their offering is pretty compelling, or at least the video of the demo is compelling. Why do I like it?

• Clear value proposition — read the comments from the digg post and you’ll see the instant appeal
• Killer integration — the integration between the web, windows and mac files systems is done really well based on the video. That clearly differentiates it from all the other online storage companies.
• Simplicity — very cool basic sharing capabilities are very powerful without some stupid grand vision of being the next Facebook

The interesting question is how they plan to monetize their creation. I’m not sure I would pay for it. And, will advertising revenue be enough for a business that can be infrastructure intensive? I would love to see what their business model looks like …