Memory Leak is where Renato J. Mascardo writes about building, the outdoors, and the things worth slowing down for.
After almost twenty years on WordPress.com, Memory Leak moves to a site built for SEO, AEO, and GEO — with agents as first-class citizens and an agentic development lifecycle behind the rebuild.
I was sitting in my dorm room at the University of Richmond — beige tower PC humming like it had something important to prove, CRT monitor warming the room,…
The 2025 holiday break was supposed to be slow. It has been a long year of hard work and I needed to take a break.
There's something about forced stillness that creates space for the unexpected.
2025 felt like one of those years where you don’t fully understand what happened until you look backward and realize: oh… that was a phase shift.
This post is my attempt to make latent space both intuitive and technically sound—a tour of the hidden mathematical world that lets AI models generalize,…
I believe that focus is the single most important variable in the equation of execution. Yet, time and time again, I see executive teams unable to summon it.…
We’ve reached a moment where corporate transformation is no longer optional—it’s being forced. AI isn't just another technology wave; it's an existential…
You’re in a van. It’s falling. But somehow… you are not.
Isaac Asimov, one of my favorite authors, is best known for his Robot series — books that deeply influenced how I think about technology and ethics. The…
If the last decade was defined by the rise of the software-defined enterprise, this next one will be shaped by the emergence of the AI-defined organization.…
Every company is now a technology company — a phrase first popularized by tech visionaries like Marc Andreessen in his 2011 essay Software Is Eating the World…
For decades, the holy grail of artificial intelligence was simple: fool a human into believing they were talking to another human. That was the essence of the…
I still remember the feeling—the mix of excitement and terror—as I packed the last box into a U-Haul after college. Two buddies of mine drove with me across…
Today’s frontier models are wonders of engineering. They can write code, draft legal arguments, and create poetry on command. But for all their power, they…
My daughter, a collegiate soccer player, recently called me with some tough news. After months of grueling recovery from surgery on a torn tendon in her left…
The words hung in the crisp Park City air, feeling more real and significant than the mountain peaks surrounding us. "I'm cancer-free."
In the summer of 2011, Marc Andreessen published a seminal essay in the Wall Street Journal that defined the next decade of technology and business: \"Why…
I’ve always loved jazz and improvisational music. My wife, Sarah, appreciates the perfect, tight structure of a three-minute song, and I get it. There’s a…
Looking back on my 25 years in technology, I can’t help but feel an immense sense of gratitude. It has been an amazing ride, and I feel incredibly lucky to…
In 1991, a puzzle-platformer video game called Lemmings was released, and I absolutely loved it. The goal was to guide a troop of adorable, green-haired,…
There’s a certain magic in creation, a deep satisfaction that comes from bringing an idea to life. For me, this fascination started early, not with lines of…
A few months ago, Sarah and I packed up the car, cued up some road trip playlists, and made the drive from Park City to Moab. It’s a route we’d both wanted to…
It’s been a minute since I've been able to post to my blog. Life’s been moving fast—between work, family, friends, life and a million tiny to-dos, I haven’t…
Big career moves are like roller coasters—they start with anticipation, hit you with some stomach-dropping twists, and leave you exhilarated (and maybe…
Writing this blog post was not easy. Honestly, I put it off because every time I sat down to write, I’d find myself getting emotional. If you’re not a dog…
2024 was a good reading year. I tackled 23 books throughout the year. The journey was filled with big ideas, surprising gems, and more than a few times when I…
I stood at the BART (Bay Area Rapid Transit) platform pensively waiting for my train to arrive. My brain was lost in thought thinking of whatever was…
Both my parents worked throughout my childhood. They were out of the house by 7am and usually didn't come home until 10pm at night. I developed my work ethic…
Nothing really prepares you for a child leaving home for college. It's an emotional experience for the entire family. Regardless of the squabbles and petty…
Change is hard. We all like the comfort of the familiar even when the familiar is not enjoyable. That is how much work and energy change can take. The gravity…
In the vast realm of science fiction, few names shine as brightly as Isaac Asimov. As a young reader, I found myself captivated by the intricate universes he…
25 years ago this summer three buddies of mine made our way across Europe. We all graduated college and were doing the customary post-graduation Eurail…
A few years back, my younger daughter Brooklyn came home from school and asked me what "thats what she said" jokes were. She was probably 10 years old at the…
The 2023-24 Ski Season has come to an end. There is only a two mountains left open in Utah as I write this blog post —
As a kid, I loved playing with silicon breast implants. No joke. They were all over my parents office on display for patients to look at and play with. This…
Every year I go through an exercise of defining my personal yearly goals and I track them throughout the year. My system is a combination "stuff I made up…
It's impossible to ignore the staggering reality of alcohol consumption in the United States. Recent data reveals that nearly 70% of American adults consumed…
Last week, Accela announced a strategic investment from Francisco Partners. \[GovTech Article\]
My dad called me out of the blue several years back and said to me he was clearing out their office where my parents ran their medical practice for probably…
The Winter 2022-2023 Season has been truly epic and its not over yet. The fresh powder has been overflowing all season long. Alta Ski Area and Solitude…
My first job out of college was with a company called Scient. Scient called itself the “The e-Buisness Innovator”. I could not have dreamed of a better place…
2022 has come to an end and 2023 is upon us. 2022 zoomed by so fast. A strangely benign year when compared to the few years before. We had inflation reach all…
Holy macaroni! Sarah, the girls and I are enjoying our two year anniversary in Park City, Utah this week! Oh, what an adventure it has been. I’ve documented…
This year I turned 45 years old. Not sure if that is a good thing or a bad thing. Haha. I should be happy that I made it this far. If I am lucky, this is very…
Look around. We are surrounded by the wonders and beauty of nature. The climate change discussion likes to draw our attention to the negative effects of our…
My memory stinks. I blame not getting enough sleep as a kid. The TV show M.A.S.H. would come on at 11:30pm after the news and I would find myself sneaking…
I love the mathematical term "Local Maximum".
The Five Bullet Review is a condensed review format in as it states, five bullets
I actually started writing this blog post a couple months back but didn’t enjoy how it was coming together so I started from scratch. Not sure why but maybe…
Brooklyn had a project where she had to video record a passage from William Shakespeare's "A Midsummer Night's Dream". I have a hard time reading English, let…
I’m generally a heavy research guy when I buy things. I get excited digging in deep about a new area, topic or product. It annoys the heck out of Sarah…
Alas, 2021 is coming to an end and a new year is upon us. What is the best way for me to summarize 2021? It sort of reminded me a baby having a surprise…
Life can feel full of setbacks. All very random and of varying degrees. Not sure I would have predicted having a stroke in 2021 but it happened. Setbacks can…
First, let me take a step back. About ten years ago, I was about 60 pounds overweight and horribly out of shape. I told myself that I wanted to be alive for…
Fall is upon us here in Park City, Utah. We're in the middle of "first winter" -- where it snows early and those new to the area freak out. It is followed by…
Congratulations to the Waterford Women's Soccer Team for their 2A State Championship win against Rowland Hall at Rio Tinto Stadium. Molly is the starting…
Live Music is Life. It’s one of the biggest things I missed when the world shutdown because COVID. There is something about watching musicians who have spent…
Alas, the last installment of \"There is Life Outside of the Bay Area\" series of blog posts journaling my family move from Danville, California to the mountain…
In previous blog posts I outlined why my family and I decided to leave California and the logic behind choosing Park City, Utah. Now, it's time for the next…
I enjoyed my interview with Authority Magazine on the topic of Digital Transformations — here is a link. I have no idea why they used such a large photo of…
Ok, so let's take a break and talk about some consumer products. I started writing this post back in April 2020 right around the time I took a stock position…
My previous blog post outlined why my family and I decided to leave California. Now, I will try to answer the second question folks commonly ask me — why did…
After 20+ long years, my family and I decided to leave the Bay Area for the mountains of Park City, Utah. For my wife, its probably closer to 35+ years of not…
Wyoming is the 10th largest by area, the least populous, and the second most sparsely populated state in the country. The state population was estimated at…
Over the holidays I was fortunate enough to receive an Amazon Echo -- thank you Santa Claus and those unionized elves. When I first heard about the Amazon…
There is so much talk right now of self driving cars a la the Jetsons or Total Recall. Tesla, Apple, GE/Lyft, and Google are all piling on in the news. It's…
As I explore platforms to teach my daughters hands on problem solving and programming -- I'm intrigued by the recent release of LEGO WeDo 2.0 coming out of…
Powerball mania has taken over the country! The jackpot is currently at $900 million dollars. (For whatever reason, I'm reminded of that scene from Austin…
I've been commuting on Bay Area Rapid Transit (BART) into the city for about 5+ years now. BART is a rapid transit system serving the San Francisco Bay Area.…
About three year ago, I was 50 pounds heavier, was sick every few weeks, consumed about 6 diet cokes a day, was winded climbing the stairs at home and I…
After a terrible, terrible winter season last year in Tahoe -- it's finally snowing again! Keep the rain/snow coming El Nino! The Mascardo family wants to…
My original goal was to read a book every two weeks and I was able to complete 29 books in 2015 with a bulk of my reading not starting until May 2015. I guess…
Holy smokes — my last post was 12/3/2013! Where the hell have I been? To be honest, blogging has not been a huge priority for me since I’ve been so focused on…
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“If you go back back a few hundred years, what we take for granted today would seem like magic—being able to talk to people over long distances, to transmit…
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Congratulations to the New York Giants -- Super Bowl XLVI Champions!
http://www.youtube.com/watch?feature=player\embedded&v=KJTMe\Q2e70
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... but are people going to use it? I can't wait to try it out.
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We're one step closer to getting the "Jetson-like-walkways" everywhere. I want a Solowheel -- It's probably hard as hell to "drive" but I still want one.
It's always fun to run into your company while flipping through the latest industry rags. In the March 2011 Fast Company, MotiveCast is listed with the other…
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Congratulations to the entire MotiveCast team for being selected 1 of the the PepsiCo10 out of a pool of over 500+ startup. Nice job!
Seth Priebatsch: The game layer on top of the world — from Memory Leak.
I'm pleased to announce that MotiveCast was selected in the top 20 (out of close to 500 other startups) in the PepsiCo10 — the program Pepsi created to…
Here is the official press release from PepsiCo on the PepsiCo10 competition. MotiveCast is listed under the Mobile Marketing category.
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Below is an interesting Ted talk by James Cameron -- James Cameron's big-budget (and even bigger-grossing) films create unreal worlds all their own. In this…
Check out this new company called Square. It turns your iPhone into a point of sale device. iPhone's, iTouch's and the new iTablet (set to announce tomorrow)…
This has to to be one of the funniest scenes in movie history. They don't make comedies like they used to.
I really wish that Trey would venture out west more often -- another season of no west coast shows.
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Very interesting TED Talk about Bertrand Piccard's quest to travel through the night in solar powered plane.
I have become dependent enough on my iPhone that even the most subtle upgrades in performance, disk and battery life is worth the money to upgrade. It's…
Interesting talk at TEDxUSC by David Logan on Tribal Leadership.
Here is a recent blog post by John Battelle on his thought on DigitalGlobe after an interview with our co-founder, Walter Scott.
8/5/09 Shoreline Amphitheatre, Mountain View, CA \[Setlist\]
This morning I completed the San Francisco 1/2 Marathon -- I did the second half and it was my first. What an amazing experience! Here are things I gleamed…
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The video below is of Leo Laporte blowing up at Mike Arrington on the Gillmor Gang questioning a positive review because Leo got a free phone. Well, valid…
I caught the ad below during the NBA Finals. Ironically, all the issues mentioned were why I hated MSN search. Is Bing actually a better search engine? The…
Here are a few articles from this week that I found interesting:
Well, there is no turning back now. I'm all signed up for the 2nd half of the San Francisco Half Marathon on July 26th. Let's be clear here -- I've lived a…
This was my first year at Google I/O and I have to say that it was well worth the $300.
Below is the company wide email from Steve Ballmer about the upcoming release of Bing.
It's been over a decade since my work experience at Scient and what a great experience it was.
The national unemployment rate is 8.5% according to March 2009 report released by the Bureau of Labor. In the state of California, unemployment is at 10.5%.…
I just signed up for the upcoming Google I/O Developer Conference @ Moscone Center May 27th and 28th. For $300 bucks how can you go wrong? Most conferences…
I've had the Amazon Kindle 2 for just over a month now and its about time I jot down a few notes about my experience. Here are the things I like ...
Well, it's been a while since I posted to my blog -- this seems to happen when i start a new job. At the end of last year, I joined DigitalGlobe as their…
Here is a nice article from Business Week entitled "What to do if your start up is failing?". Very nice, quick read.
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Alas, I've decided to move on from Abaca Technology and start a new adventure. It was a very difficult choice for me to leave but it was the right thing for…
Just this past week, Abaca Technology announced that they were selected by Yahoo! to help prevent spam, phishing, and other email-borne attacks. It's only a…
I have a few personal goals that have lead me down the path of wanting an Amazon Kindle.
In a day when newspapers are going out of business and reading material is mostly on the web, I have to throw some kudos to Wired Magazine. It's the only…
I've been trying to get into these iPhone Tech Talks with no success. Full! Meanwhile, I'm forced to hack it on my own which does not bother me to too much.…
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Here is a great little article from Wired Magazine about how economic turmoil breeds innovation.
TechCrunch reported today that Pownce is shutting its doors. The famed Kevin Rose start up is shutting down December 15th and the engineers are joining Six…
It's Cyber-Monday and Victoria's Secret can't keep up!
Just a few weeks ago, Google announced Gmail Voice and Video chat embedded into Gmail. You simply download a client onto your computer and you're off! Here…
What makes a successful entreprenur? What does it mean to hire for entreprenurial qualities?
Sometimes the dumbest concepts can turn into huge ideas. Don't let conventional thought hold you back and be open to different thinking.
I can't imagine commuting without satellite radio. It's like over the air TV versus Cable TV.
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Plus, I know they have good teachers because I know one of them. She's a rock star (below).
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Alright, Google Chrome has come out and everyone is talking about it. I must say that it is really fast. I almost made it my official browser but some of the…
Just recently, Google Picasa was updated with a new client and web interface. Unfortunately, they hate Mac users so I stopped using the client in lieu of…
It's always important when building a new products to learn from the "pains" of previous projects. Reminds me of those poor suckers that implemented the full…
Below is an except from a speech given by Martin Luther King, Jr. in 1967, on the subject of ending the Vietnam war, delivered at Riverside Church in New York…
Google's GMail has been down for most of the afternoon for me. I find this hugely surprising given the level of service I have received in the past. I wonder…
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The Facebook F8 conference is underway and its quite the collection of folks. There is twittering, blogging, live video streaming all happening at the same…
I just tried to upgrade to the new iPhone 2.0 but couldn't. There are reports that its "bricking" older generation iPhones. I'm wondering if they took it down…
Remember that old web based Flash game called "The Penguin Swing"? It sure did waste a few hours of my life back in the day. Well, they have come out with a…
I've taken a moment to sign up for F8 '08. Unfortunately, I was not able to attend last year because of a business trip to Europe but this time I'm in town. A…
As I watch the devastating floods in the mid-west, I can't help but ask myself, are we still using sandbags in the year 2008? Have we not been able to…
I would like to personally thank Facebook for making me feel special on my birthday. I received over 50+ Happy Birthday notifications via Facebook. Some were…
Here is an interesting little company called UrbanSpoon which at the core of it looks like a variant of Yelp. They provide community based restaurant…
As I was poking around the Google YouTube API researching a side project, I stumbled upon this cool timeline widget by Dipity. There seems to be an endless…
My opinion is that I'm tired of reading about this damm Micro-hoo non-merger and the misadventures of captain Wang Yang. (Did anyone notice that Jerry is…
As with any startup, you never get the time to do the little things. I've been with Abaca Technology as their Director of Engineering for more than six months…
A number of my old team members from the Mercury Diagnostics product line, which was eventually folded into HP Software went off and founded Apptio. They…
It seems the Apple store is down for what I'm assuming to be updates that will come out of the WWDC announcement this morning. I'm no crazy Apple fanatic but…
Ok, so I admit that I didn't really understand Twitter when it came out. It seemed pretty dumb. Well, after playing around with it for the past two weeks,…
Apple's Worldwide Developer Conference 2008 starts tomorrow and the freak Apple fans are running up the rumors about the 3G iPhone, iPhone embedded GPS.…
I received this email/text message from my CNN Breaking News Alert @ 3:15am this morning. Seriously, they woke someone up at 3:15am to send this? In…
Today, I spent time setting up the One Laptop Per Child (OLPC) that my father bought as part of the "Buy a Laptop for Child and Get a Laptop Free" program…
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I'm not a huge Twitter fan but have been playing around with their SMS/Twitter/Facebook integration which is pretty cool. I guess all of the blogs about how…
The price of oil per oarrel have reached record levels. Last Friday, the Nymex Crude Future hit $118.52 a barrel. The prices at the pump are acting…
It's been over five months since leaving HP and re-joining the ranks of the startups and it has been quite the shift in experiences. The startup experience is…
This past weekend I was playing golf with some random folks and one of them asked me what I did. I had to think about that for a moment because spewing out…
A friend of mine at work and and I were chatting this morning about the classic problem of discovering new music. Low and behold, Web 2.0 to the rescue!…
Alas, I finally got my beta login into Twine. I can't wait to give it a whirl. Let's see what the so called "Web 3.0" has in store for us.
I pretty sure that TechCrunch snagged my screenshot of the "HP Upline is down".
Someone get the new CEO a carrot for recognizing the obvious. What the hell were they thinking when they bought Skype in the first place?
Ever since I took over Support responsibilities at my software startup, I've been thinking a lot about what makes for good customer service and support.
On Thursday, April 17th, HP suspended operation of the HP Upline Service. We fully anticipate that suspension of the Upline Service will be temporary and…
I recently jumped on the online storage band wagon and signed up for HP Upline. My thought process was that "it's HP, I can trust these guys". Plus, I could…
This week's top Digg item is a story called Google Drive Killer Coming From MIT features a start up out of MIT called Dropbox. Basically, it provides a way to…
On cold days, I wear my University of Richmond sweatshirt that says "Richmond" on the front of it. I would say that most folks in the bay area think that it…
Here is an older video piece of Steve Kirsch talking about Abaca Technology on Fox Business from this past December. The technique in which Abaca's technology…
I can't help but continue to track the HP stock even though I sold off all my vested options at its peak at the end of 2007. Note, my last day at HP was…
Did you know that 95% of email sent out in 2007 was SPAM?
Can you believe it? As a long time New York Giants fan, I cannot believe it myself. 0-2 start, Shocky breaks his leg, Coughlin couldn't connect with his…
... and very much inline with my thoughts on the craziness going on right now.
This month I put in my two weeks notice from Hewlett-Packard. Below is the original blog post when I decided to join Mercury Interactive (at the time). It's…
Earthquake! Tonight a 5.6 magnitude eartquake hit the bay area 9 miles outside of San Jose. My wife and I were discussing finances on the couch when all of…
TechCrunch had an interesting post today about Google's new project called OpenSocial (or what TechCrunch previously called "Maka-Maka"). Michael writes,
Below is an interesting article on the HP's Software strategy. I bolded a few interesting comments.
Below is a very nice primer video of Tim Berners Lee on the concept of the Semantic Web. It seems that folks are "a buzz" since the recent announcement of…
It seems that my personal blog has gained a bit more traction than I wanted it to and has started to run around my office. I guess I can't really call it a…
On Friday, I was finally able to get my personal phone number back from Hewlett-Packard. I got the number way back in the day when I lived in San Francisco…
For those of you that have worked with me know, I have a sign above my monitors that says, "I'd Rather Be Coding". At the core of it, I entered into the world…
This afternoon, we had our weekly staff meeting. The first half of the meeting was a debrief of our team leads experience in a week long Agile training class.…
Here is a link to my resume on Scribd.com. Scribd.com is the "YouTube of Documents". In general, I like the paradigm of the "YouTube of X". YouTube's value…
Just this past June, HP's Project and Portfolio Management product made the "Upper Right" of Gartner's Magic Quadrant. I must say that I nice to be working on…
I've gone through several cycles of trying to get a startups going. The most recent attempts have been trying to get an enterprise software product to market…
It may seem from my blog that I am this Google zealot and I am not. I am a fan of "things that add value". Over the past few months, I've noticed that Google…
Everyone has gone through it, transitioning into a new boss. This is happening to me at work. My boss has taken on huge responsibilities running the overall…
Below is a recent article that I stumbled upon on the product that I am currently working on. It's well written and some very interesting data points about…
Very interesting news this morning hit my HP inbox and the newswire. Another big acquisition by HP to follow up with the Mercury acquisition (where I came…
The latest buzz for companies these days is going "Carbon Neutral". Yahoo, Salesforce.com, and others have announced their commitment to become carbon…
I really got a kick out of this clip from Conan O'Brian. He was in San Francisco a few weeks back and visited the ILM campus. It reminded me of those clips…
I finally got around to checking out the "Search History" link at the top of my Google homepage and I soon found out that Google has been checking me out…
Just like a child having a temper tantrum, the users of digg.com fell to the ground and slammed their hands and feet in anger. There was a online revolt this…
I'm pretty new to the world of hyper-large corporate companies. Hewlett-Packard is the largest company that I have worked for with about ~150,000 employees…
Back in the day during the dot com boom, my wife and I were living in San Francisco and working long hours at a technology consulting firm called Scient.…
I really enjoyed this post on startupping.com on the 15 Startup Commandments.
As a former Borland employee, I've continued to follow this once legendary software company. It's quite a shame to see one of the first silicon valley…
If you can't beat them, aggregate them! Loopster.com is a new social networking website that helps you manage all of your social networking website accounts.…
Reunion.com raises $25 million dollar. In an article from Red Herring,
I was able to take day to attend the O'Reilly Web 2.0 conference in San Francisco this Monday. Overall, not only did the conference lack value but it also…
Earlier this week, Mozilla Labs announced that they will be embedding social networking in the Mozilla browser (sucks for Flock but they must has seen that…
I finally got my beta account on Joost and was able to spend some time on it today. I must say that its a pretty sweet experience. The setup was painless and…
One of the benefits of working for HP includes access to high power software executives. This past week I had an opportunity to have lunch with Russ Daniels,…
"Dude, check my twitter out. I've just updated it and it says that I'm telling you about Twitter. Now, I just updated it again that I'm done."
I live about 42 miles from the Mercury Interactive software campus and it will get further when we move to the HP offices in Cupertino in June. It takes me…
Today, Yahoo has announced that it will provide its Yahoo mail accounts unlimited storage. The media is reporting this move in preparation for the release of…
I stumbled upon an interesting article from earlier this year while surfing the web for venture capital links. There were a few points that I found very…
Just as I post about Meebo, I realized I turned my back on Trillian by Cerulean Studios. Trillian was of the first centralized instant messanging tools that…
The co-founders of Flixster happen to be my friends and I couldn't help but notice the post on Slashdot today about them. Flixster is a social networking site…
If you're like me, you have a American Online, Yahoo, MSN and ICQ instant messaging accounts and have contacts on each that you still maintain. My contacts…
This past week Island Odyssey went live with its beta site. Normally, I would not have noticed but my brother-in-law happens to be the "Chief of Staff" for…
As I write this, Justin.tv has been streaming for 4 days, 23 hours and21 minutes. Yes, some moron named Justin has strapped a TV camera on his head and is…
Just the other day, I recieved the following email from the Joost website.
What I thought started out as a parody of all of the Apple iCrap, went it a very funny direction. Hilarious.
Let's take a time out from business and technology. Eric Clapton was at the HP Pavilion this past Sunday and what an amazing show. It's was a evening of hot…
I downloaded Google Notebook a few months back and only got around to using it recently.
The world of politics is being impacted by viral nature of Web 2.0. This past week, a non authorized pro-Barak Obama video hit YouTube and quickly picked up…
In this month's Business 2.0, there is an article about an innovative new company tackling the age old problem to folks that dye their hair. Betty Beauty is…
It was announced today that Microsoft will aquire TellMe networks. Most interestingly, I have read that it could fetch 800+ million dollars which would…
I recently discovered the the New York Times Reader while listening to Leo Laporte's podcast on my drive home from work. It's a very cool newspaper reader…
This afternoon I was having an exit interview with an engineer on my team leaving the company. He is a very talented engineer and I'm very disappointed to see…
The other day I was having lunch with a few friends of mine and stumbled upon an interesting conversation. One person had mentioned that every Thursday night…
Well, it's finally happened. I'm throwing my hat into the ring and starting a blog. If you asked me six months ago, I would have laughed at you and said…
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