The Joy of the Build: Unpacking the Builder Mentality

A modern glass building reflecting the blue sky and sunlight, showcasing its sleek architectural design.

There’s a certain magic in creation, a deep satisfaction that comes from bringing an idea to life. For me, this fascination started early, not with lines of code, but with a seemingly endless supply of Lego bricks. I had this huge, chaotic box, a glorious jumble of countless sets, and I’d spend hours upon hours lost in it, constructing whatever my imagination could conjure. The entirety of my bedroom floor was covered from end-to-end in pieces with some loose categorization so I could quickly find the pieces that I needed. That tactile joy of clicking bricks together, of transforming a pile of plastic into a spaceship, a castle, or a futuristic car, was intoxicating. Recently, I had the distinct pleasure of meeting Jørgen Vig Knudstorp, the ex-CEO of Lego. Listening to him recount stories of his tenure, guiding Lego from the brink of bankruptcy to the global powerhouse it is today, was incredibly inspiring. It was a vivid reminder of the power of vision, resilience, and, fundamentally, the power of building.

This innate desire to build seamlessly transitioned from plastic bricks to digital blocks as I grew older. In grade school, my Lego box was traded for the glow of a monitor and the click of a keyboard. I’d spend countless hours in the school basement, hunched over a Radio Shack TRS-80, coaxing it to life with lines of BASIC code. One of my proudest early creations was a simple skiing game. The skier, a humble “H,” had to navigate a treacherous slope lined with “T”s representing trees. The real challenge, the one that kept me up at night, wasn’t just making the game work, but mastering its flow – figuring out how to slow down the skier’s descent and align that pace with a satisfying game progression and leveling system. It was an early lesson in the nuances of building: it’s not just about function, but also about the experience.

This passion, this drive, is what I’ve come to recognize as the builder mentality. It’s a mindset I see in the most entrepreneurial, product-driven, and high-impact individuals. These aren’t just people who solve problems; they are problem seekers, constantly scanning the horizon for opportunities to improve, to invent, to disrupt. They are driven by an insatiable urge to create, to iterate, and to scale. The builder mentality isn’t just a personality quirk; it’s the very foundation of innovation. This drive is palpable in places like Silicon Valley a region teeming with builders relentlessly pursuing the next disruption, the next big idea that can change the world. This was the dominating personality type that influenced my career trajectory.

A serene night landscape featuring a beach with soft waves lapping at the shore, illuminated by distant lights from a quaint town and a cloudy sky overhead.

The Hallmarks of a Builder

So, what are the characteristics that define someone with this potent mindset? I’ve observed a few core traits that consistently shine through:

  • Bias for Action: Builders don’t just talk; they do. They’d rather launch a V1 and learn from real-world feedback than wait for perfection. They understand that momentum is a powerful force.
  • Curiosity and Learning Obsession: The world is a classroom for a builder. They are perpetually asking “why?” and “how?” and “what if?” This insatiable curiosity fuels a continuous learning cycle, making them adaptable and forward-thinking.
  • Ownership Mentality: Builders take profound responsibility for their work. They see projects through from conception to completion and beyond, feeling a deep sense of accountability for the outcomes, good or bad. It’s not just their job; it’s their creation.
  • Iterative and Scrappy: Perfection is the enemy of progress for a builder. They embrace an iterative approach, understanding that the path to a great product is paved with numerous small adjustments and learnings. They’re resourceful and can make a lot happen with a little.
  • Resilient and Gritty: Building is hard. There will be setbacks, failures, and moments of doubt. Builders possess a remarkable resilience, an ability to bounce back from adversity, and the grit to persevere when things get tough.
  • Mission Aligned: While passionate about the act of building itself, true builders are often deeply connected to a larger mission or purpose. This alignment provides direction and sustained motivation, especially when navigating complex challenges.
  • Collaborative but Independent: Builders thrive in team environments, understanding that diverse perspectives strengthen the final product. However, they are also capable of deep, focused independent work, driving their specific contributions forward with autonomy.

This builder mentality is particularly potent in dynamic environments – think early-stage companies fighting for traction, fast-scaling organizations navigating hyper-growth, and dedicated innovation teams within larger enterprises trying to spark change. It’s often the critical differentiator between those who merely dream and those who actually do.

The Super Builders: First Principles and Constraints as Catalysts

And then, within the ranks of builders, there are those I call super builders. These individuals don’t just build; they redefine what’s possible. Their superpower? They harness the combined might of first-principle thinking and the creative power of constraints. Instead of relying on analogy or established norms, they break down complex problems to their fundamental truths. Think of Elon Musk, who, when faced with the prohibitive cost of rockets, didn’t just look for cheaper suppliers; he asked, “What are rockets made of? What are the raw material costs?” and rebuilt the industry from there. Similarly, Jensen Huang of NVIDIA has consistently pushed the boundaries of computing by deeply understanding the foundational principles of parallel processing and relentlessly innovating from that core. Super builders see constraints not as limitations, but as catalysts for ingenuity, forcing them to find novel and often groundbreaking solutions.

Let’s look at a few examples:

  1. Elon Musk (Tesla, SpaceX): Beyond the rockets, Musk applied first-principle thinking to electric vehicles. Instead of just making an electric version of an existing car, he rethought the entire concept of a car, from battery technology and software to manufacturing processes. His builder mentality is evident in his relentless iteration and refusal to accept “impossible” as an answer.
  2. Brian Chesky (Airbnb): When Airbnb was just a couple of air mattresses on a living room floor, Chesky and his co-founders embodied the scrappy, iterative builder. They faced countless rejections and near-failures. But their ownership mentality and bias for action kept them experimenting – from professional photography (which they initially did themselves) to creating custom breakfast cereals during the 2008 election to fund their company. They didn’t just build a platform; they built a new category of travel.
  3. Sara Blakely (SPANX): Blakely identified a common problem many women faced and, with no fashion or manufacturing experience, set out to build a solution. Armed with $5,000 in savings, she faced down manufacturing rejections, wrote her own patent, and even cold-called Neiman Marcus until she got a meeting. Her resilience, ownership, and iterative approach to design and marketing (often using herself as the model) turned an idea into a billion-dollar company. She is a testament to how a builder mentality can disrupt established industries from the outside.

The Engine of Continuous Innovation

The builder mentality isn’t just for startups or tech titans. It’s absolutely essential for continuous innovation at any company, regardless of size or industry. In a world of constant change, the ability to adapt, create, and improve is paramount. Organizations that cultivate and empower their builders are the ones that will thrive. They foster a culture where experimentation is encouraged, where learning from failure is valued, and where employees feel empowered to take initiative and drive change from the ground up.

For me, building is more than a skill or a mindset; it’s a source of profound happiness. It’s gotten me out of so many jams, both professionally and personally. There’s a unique clarity that comes from dissecting a problem and constructing a solution, piece by piece. It’s an exercise that is as much about unbridled creativity as it is about the rigorous discipline of engineering.

I truly believe we find the most impactful innovations at what Steve Jobs famously called “the intersection of technology and liberal arts.” It’s where analytical thinking meets creative intuition, where engineering prowess is guided by human-centric design. This is the space where builders flourish.

Ultimately, building is what makes the world go around. It’s the engine of progress, the manifestation of human ingenuity, and a deeply fulfilling endeavor. So, here’s to the builders – may we continue to dream, to create, and to shape a better future, one build at a time.

Thank you for hanging out. I appreciate you.

Slowing Down in the Shadow of Stone: A Road Trip Through Arches, Canyonlands, and Dead Horse Point

A gnarled and leafless tree stands against a stark landscape, its twisted branches reaching toward the sky in a striking black and white image.

A few months ago, Sarah and I packed up the car, cued up some road trip playlists, and made the drive from Park City to Moab. It’s a route we’d both wanted to explore for a while—and it didn’t disappoint. Between the winding canyons, iconic rock formations, and those big, cinematic Utah skies, the journey felt like a full reset.

Moab has this way of expanding time. Maybe it’s the landscape, so ancient and strange it makes your deadlines and distractions feel hilariously small. Maybe it’s the stillness. Whatever it is, it worked.

Arches National Park: Time Etched in Stone

Our first stop was Arches, home to over 2,000 natural stone arches carved by millennia of wind and water. There’s something surreal about standing beneath Delicate Arch, the state symbol of Utah, and realizing it’s been there for tens of thousands of years. Hiking through Devil’s Garden or watching the sunset light up Landscape Arch reminded me of something I wrote a while back about perspective—how sometimes you have to stand still to really see clearly.

A panoramic view of rugged mountains and cliffs during sunset, showcasing vibrant red and blue hues against the Utah landscape.
A panoramic view of the Utah landscape at sunset, featuring snow-capped mountains in the distance and a terrain of golden rock formations and sparse vegetation.

Canyonlands: Vastness You Can Feel

Canyonlands was next. This place feels infinite. The Island in the Sky district gave us panoramic views that stretched for miles. The canyons looked like scars on the earth, beautiful and brutal. We sat for a long time at Mesa Arch, watching the sun climb over the La Sal Mountains, painting the cliffs in gold. It’s one of those places that demands nothing from you—just your presence.

A panoramic view of the rugged canyons and towering rock formations of Canyonlands National Park, with distant snow-capped mountains under a moody sky.
A sweeping view of rugged canyons and distant mountains under a dramatic sky in Canyonlands National Park, Utah.

Dead Horse Point: The Overlook You’ll Never Forget

We capped off our park tour with Dead Horse Point State Park, which might just be the most underrated view in Utah. Legend has it cowboys once corralled wild mustangs here—hence the name—and while the history is a little grim, the view is anything but. Towering 2,000 feet above a gooseneck in the Colorado River, it’s where stillness and motion meet. Sarah and I just stood there, quietly, the wind tugging at our jackets, and took it all in.

Time Together, Time to Think

One of the best parts of the trip? Unstructured time with Sarah. No Slack notifications. No meetings. Just long conversations, shared snacks, and laughter bouncing off sandstone walls. And in the quieter moments, I even got some deep focus time with code—something rare and deeply satisfying.

The whole trip reminded me of a post I wrote about creative resets. Sometimes, the best work doesn’t happen in a sprint. It happens when you step away from the noise, breathe in deep, and let the landscape change you.

If you’ve been feeling stuck, scattered, or just ready to get outside, I can’t recommend this drive enough. Utah’s red rock country delivers in every way.

And if you go, bring snacks. And someone you love.

One More (Mind-Bending) Saturday Night in Vegas

It’s been a minute since I’ve been able to post to my blog. Life’s been moving fast—between work, family, friends, life and a million tiny to-dos, I haven’t had much time to sit down and write. But some experiences demand a pause, a reflection, and a weekend in Vegas with Dead & Company at The Sphere was exactly that.

I’ve seen a lot of live music in a lot of places. But nothing quite prepared me for the opening weekend of Dead & Company at the Sphere in Las Vegas. On the weekend of March 21st 2025, I was lucky enough to be among the first in this second run to experience what happens when a band built on improvisation, psychedelia, and soul meets the most technologically advanced venue in the world. It was a fusion of past and future, where Grateful Dead’s legacy met the bleeding edge of immersive entertainment—and, yeah, it totally blew my mind.

A colorful psychedelic poster for Dead & Company featuring vibrant characters like a bear, a turtle, and dancing skeletons, with roses and whimsical elements surrounding the text 'Dead & Company' and concert details.

Dead & Company: The Continuum of the Grateful Dead

For the uninitiated: Dead & Company formed in 2015 as a continuation of the Grateful Dead’s music, featuring original members Bob Weir, Mickey Hart, and Bill Kreutzmann (later replaced by Jay Lane), alongside John Mayer on lead guitar and vocals, Oteil Burbridge on bass, and Jeff Chimenti on keys. What started as a one-off turned into a touring juggernaut, bridging generations of Deadheads and welcoming a new wave of fans raised on Spotify and guitar tutorials. This 2025 Sphere residency isn’t just another stop—it feels like a spiritual culmination.

I get that, for many, the Grateful Dead ended when Jerry Garcia passed in 1995—and I respect that sentiment. There’s no replacing Jerry. But for me, Dead & Company isn’t about replicating the past. It’s about keeping the spirit of the music alive, reinterpreting it for new times and new ears. I’m okay with that. In fact, I love that the music continues to evolve.

A view of Earth from space, illuminated with city lights at night, against a backdrop of a starry sky and cosmic elements.

The Sphere: Vegas’ Cathedral of Sound and Vision

Let’s talk about The Sphere. This place is less a venue and more a sensory wormhole. Officially called the MSG Sphere, it’s a 366-foot-tall, 516-foot-wide dome wrapped in 580,000 square feet of programmable LED panels capable of displaying seamless 18K resolution imagery. Inside, it boasts over 160,000 speakers with beamforming audio technology, meaning sound is custom-targeted to your seat—yes, really. The Sphere’s haptic flooring can even vibrate subtly with bass frequencies or ambient effects, adding a literal physical layer to the experience. Every seat is a good seat, thanks to the tiered vertical layout and fully immersive visuals. During “Space,” the screens wrapped us in stars, and the audio made it feel like we were floating between galaxies. It didn’t feel like a segment of a concert. It felt like collective time travel.

The Sphere in Las Vegas featuring a Grateful Dead-inspired design on its LED exterior, with a clear blue sky above.

Night One: March 21, 2025 – A Cosmic Welcome

Friday’s show opened with “Cassidy,” a signal flare of what was to come: energy, layers, and a nod to the band’s deep cuts. Here’s how the setlist played out:

Set 1:

  • Cassidy
  • Bertha
  • Brown-Eyed Women
  • Althea
  • Loose Lucy
  • Tennessee Jed
  • The Wheel

Set 2:

  • China Cat Sunflower >
  • I Know You Rider
  • He’s Gone
  • Drums >
  • Space >
  • Stella Blue
  • Help on the Way >
  • Slipknot! >
  • Franklin’s Tower

Encore:

  • One More Saturday Night

“Bertha” and “Brown-Eyed Women” kept the groove moving, but it was “Althea”—John Mayer’s signature Dead tune—that hit like a lightning bolt. The Sphere’s visuals during “The Wheel” spun like a technicolor galaxy, elevating the song’s themes of fate and motion. “Stella Blue” was hauntingly beautiful, and the “Help > Slip > Franklin’s” run brought the house to its feet. The show closed with “One More Saturday Night”—even though it was Friday. A wink. A knowing grin. Classic Dead.

Night Two: March 22, 2025 – The Band Takes Flight

Saturday’s setlist felt like a love letter to longtime fans. Here’s how it unfolded:

Set 1:

  • Minglewood Blues
  • Franklin’s Tower
  • Jack Straw
  • Big Railroad Blues
  • Cassidy
  • Deal

Set 2:

  • China Cat Sunflower >
  • I Know You Rider
  • Help on the Way >
  • Slipknot! >
  • He’s Gone >
  • Drums >
  • Space >
  • Stella Blue
  • Playing in the Band
  • Morning Dew

Encore:

  • Box of Rain

From the first notes of “Minglewood Blues,” it was clear the band came to play. “Franklin’s Tower” and “Jack Straw” got the crowd moving, but it was the second set that took flight. The “China > Rider” opener brought the energy, and the “Help > Slip > He’s Gone” segment was a standout in both musicianship and emotional weight. The Sphere visuals during “Stella Blue” shimmered with mournful beauty, and “Morning Dew” brought the entire arena to stillness. “Box of Rain,” performed for the first time since the passing of Phil Lesh in 2024, was a deeply moving closer—a perfect end to a legendary night.

Comparing the Nights: March 21 vs. March 22

Both nights at the Sphere were magical in their own right, but they offered distinctly different experiences.

March 21 Highlights:

  • Kicked off with “Cassidy,” signaling a set rooted in groove and depth.
  • “Althea” delivered the emotional anchor early on, with Mayer at his best.
  • Second set highlights included a smooth and exploratory “China > Rider,” and a crowd-lifting “Help > Slip > Franklin’s” sequence.

March 22 Highlights:

  • Opened with raw energy—”Minglewood Blues” and “Franklin’s Tower” hit hard.
  • The “Help > Slip > He’s Gone” section added layers of improvisation and soul.
  • “Morning Dew” held the entire venue in rapt silence, and “Box of Rain” was a touching tribute to Phil Lesh.

If March 21 was a dance through the cosmos, March 22 was a journey into the heart of the Dead’s emotional spectrum. Back-to-back, they formed a complete and unforgettable arc.

The Verdict: Beyond the Show

Fantastic set of shows. The Sphere didn’t just enhance the music—it recontextualized it. It made old songs feel new and familiar lyrics feel freshly profound. Dead & Company proved once again that this music, more than 50 years on, still has new corners to explore.

Vegas is a place built on spectacle, but this was something else entirely. This was transcendence—with a ticket stub.

Would I go again? In a heartbeat. And if you’re even half a Dead fan, you owe it to yourself to make the trip.

See you on Shakedown Street.

My Next Big Adventure

Big career moves are like roller coasters—they start with anticipation, hit you with some stomach-dropping twists, and leave you exhilarated (and maybe slightly dizzy). After almost 6-years as CTO at Accela, I’m stepping into a new role as CTO of O2E Brands helping the business through a massive product, technology and data transformation.

Peter Thiel has this famous interview question: “What important truth do very few people agree with you on?” For me, it’s that there is enormous, untapped potential in taking non-technical industries and digitizing them. I’ve seen it firsthand in GovTech, where applying modern technology to slow, manual processes has transformed how governments operate and serve their citizens. Now, I get to apply that same thinking to a whole new challenge.

The Job Search Checklist

When I started thinking about my next step, I had a wish list for the kind of role I wanted:

  1. Good People: Life’s too short to work with anyone but the best.
  2. A Huge Opportunity: I wanted to be part of something that’s just getting started with big potential.
  3. Something Different: I didn’t need the same old thing. 
  4. A Hard Challenge: Because if it’s easy, where’s the fun?
  5. A Big-Ass Transformation: Let’s take something good and make it exceptional.

Why O2E Brands?

For those unfamiliar, O2E Brands (which stands for “Ordinary to Exceptional”) is a company with a mission to redefine what great service looks like in some of the most overlooked industries. They’re the proud operators of:

  • 1-800-GOT-JUNK?: Turning the dreaded task of junk removal into an easy, even satisfying experience.
  • WOW 1 DAY PAINTING: Revolutionizing the painting industry with speed and quality that make you go, well, “Wow.”
  • Shack Shine: Elevating home detailing to a premium, hassle-free service.

My role at O2E Brands will focus on product, technology, and data, driving the strategic transformation of the business. This isn’t just about tweaking what’s already working—it’s about rethinking how we leverage technology to serve customers better and scale smarter. And honestly, how often do you get to combine logistics, AI, cloud, and mobile innovation in mega large industries like junk removal and house painting?

Been Around the Block (and Loving the Journey)

This isn’t my first time diving into something big and bold, but every new challenge comes with its own unique flavor. Over the years, I’ve had the privilege of working across a diverse range of companies—venture-backed startups, private equity-driven businesses, and mature public companies. Each one taught me something new about leadership, innovation, and the art of solving hard problems.

Now, stepping into the world of a privately held company with O2E Brands, I get to explore yet another dimension of business. It’s a chance to take everything I’ve learned—about building products, harnessing data, and crafting strategies—and apply it to an organization that’s ready to level up in a big way. This isn’t about just doing a transformation; it’s about bringing a fresh perspective and a toolkit shaped by years of varied, rewarding experiences. And, let’s be honest, who doesn’t love a good challenge?

Looking Back, Moving Forward

As I turn the page on my time at Accela, I’m filled with gratitude for the amazing people I’ve worked with, the lessons I’ve learned, and the incredible impact we’ve had on communities around the world. It’s been a privilege to help modernize GovTech and see how technology can make government better for everyone.

But the road ahead with O2E Brands has me fired up. This is an opportunity to do something transformative in industries ready for reinvention, with a team that’s ready to tackle the challenge head-on.

Here’s to good people, big challenges, and bold transformations. Let’s do this. 🚀

Remembering Phoenix V: A Tribute to Our Golden Girl

Writing this blog post was not easy. Honestly, I put it off because every time I sat down to write, I’d find myself getting emotional. If you’re not a dog person, you might think I’m crazy. But if you are, you’ll understand—and maybe even cry. For me, this post is about documenting our journey with Phoenix and honoring her incredible legacy.

The Magic of Dogs

Dogs have a way of weaving themselves into the fabric of our lives. They’re not just pets; they’re companions, confidants, and unconditional sources of love. Their wagging tails greet us on our best days and comfort us on our worst. They seem to know exactly what we need when we need it, without ever saying a word. Phoenix was all of this and more for our family. She wasn’t just our dog—she was part of us.

Phoenix’s Incredible Legacy

Phoenix V came into our lives as a breeder for Canine Companions, a remarkable organization that provides expertly trained service dogs to people with disabilities—free of charge. These dogs become life-changing partners, offering independence, confidence, and companionship to those who need it most.

During her time with Canine Companions, Phoenix gave birth to 30 puppies. These puppies went on to become service dogs, touching countless lives with their loyalty and love. Phoenix was the best mom—gentle, patient, and fiercely protective. Her legacy lives on in every tail wag, every task performed, and every moment of joy her pups bring to their new families.

A Life Full of Love

Phoenix was with us for about 5+ years and those years were nothing short of magical. She loved her time with us, and we loved every second with her. Phoenix was always ready for an adventure—whether it was a road trip or just a walk around the neighborhood. She had a habit of greeting everyone who walked through the door with a toy, as if to say, “I’m so glad you’re here!”

She also had a special talent for taking over my side of the bed. Sarah was more than happy to have her as a substitute—I can’t blame her. Who wouldn’t prefer cuddling with a golden?

Phoenix spent countless hours lying by my side in my office, quietly listening to my conference calls. She didn’t understand what I was saying (or maybe she did), but she was always there, a comforting presence during long workdays.

Her Final Days

Losing Phoenix was devastating. She was diagnosed with lymphoma earlier this year, and despite our best efforts, she had a severe reaction to the chemotherapy medication. I was on a business trip the night she passed, and I tried desperately to get back in time. I didn’t make it. But in her final hours, Phoenix made her way to the basement, probably looking for me at my desk where she had previous spent so much time with me with what little energy she had left. That thought breaks my heart, but it’s also a testament to her love and loyalty.

Phoenix touched the lives of everyone she met. From the strangers who received her puppies to the friends who visited our home, she radiated warmth, kindness, and joy. She was the kind of dog who made you feel better just by being near her.

Top 12 Truths About Phoenix

  1. She always was happy to see you and bring you a toy when you got home. 
  2. She loved her walks and definitely had an opinion where and how long to go. 
  3. She loved her treats. 
  4. She loved her naps. 
  5. She loved her pup-cups from Starbucks. 
  6. She enjoyed sitting outside on the grass soaking up some sun. 
  7. She loved her time on the beach. 
  8. She loved helping me shovel the snow. 
  9. She loved her time playing with other dogs. 
  10. She loved being off leash. 
  11. She loved to roll around in cow poop. 
  12. She loved us as much as we loved her. (Or so we hope so. Haha.) 

While our hearts are broken, we are endlessly grateful for the time we had with Phoenix. She brought laughter, comfort, and love into our lives in ways we’ll never forget. She wasn’t just a dog—she was our family.

Phoenix, thank you for being our golden girl. You were the best dog anyone could ask for, and we miss you more than words can say. Rest easy, sweet girl. We’ll love you forever. 🐾❤️

My Favorite Reads of 2024: From Musk to Munger

2024 was a good reading year. I tackled 23 books throughout the year. The journey was filled with big ideas, surprising gems, and more than a few times when I tried to sneak “just one more chapter”. Let’s dive into my favorites, the surprises, and a complete rundown of everything I read (because who doesn’t love a good book list?).

The Favorites: MVPs of 2024

Some books don’t just entertain—they leave a lasting mark. These three did exactly that:

1. Going Infinite by Michael Lewis
This dive into the crypto drama surrounding Sam Bankman-Fried was a wild ride. Michael Lewis has a knack for turning chaos into page-turning magic, and this one doesn’t disappoint. If you ever thought, “What’s the deal with FTX?”—this book has the answer, and then some.

2. Elon Musk by Walter Isaacson
Part biography, part “How does this guy sleep?” guide. Isaacson’s deep dive into Musk’s life showcases the genius, ambition, and chaos of one of the most polarizing figures of our time. Love him or hate him, Musk is undeniably fascinating.

3. The Obstacle is the Way by Ryan Holiday
Ryan Holiday’s stoic wisdom is timeless, and this book is the ultimate guide to turning life’s challenges into opportunities. It’s like a pep talk from Marcus Aurelius—without the toga.

The Surprise Favorites: Unexpected Delights

A couple of books snuck up on me and turned into absolute gems:

1. George Lucas: A Life by Brian Jay Jones
Who knew the man behind Star Wars had such an epic journey? This biography dives into Lucas’s creativity, perseverance, and ability to revolutionize Hollywood. It’s a must-read for dreamers and innovators.

2. Excellence Wins by Horst Schulze
Who knew customer service philosophy could be so riveting? Horst Schulze, a co-founder of The Ritz-Carlton, shares his take on leadership, excellence, and creating a standout business culture. Bonus: It’ll make you think twice about how you treat others.

By the Numbers

  • Total Books Read: 23
  • Genres Explored
    • Biography: 4 books
    • Self-Development: 6 books
    • Business: 7 books
    • Technology/AI: 2 books
    • Creativity: 2 books
    • Philosophy: 2 books

What I Learned

Reading 23 books this year was like taking a crash course in life, business, and creativity. Here are the biggest lessons that stuck with me:

Visionaries bet big and persevere relentlessly
(Elon Musk and George Lucas: A Life showed that audacity and persistence can rewrite entire industries—or galaxies.)

Obstacles are opportunities in disguise
(The Obstacle is the Way reinforced that challenges are where growth and innovation happen.)

Culture eats strategy for breakfast
(No Rules Rules proved that building a culture of trust and accountability can make or break a business.)

Excellence begins with obsession
(Excellence Wins taught me that paying attention to the tiniest details can elevate an experience from good to unforgettable.)

Creativity thrives on imperfection
(The Creative Act reminded me to embrace the messiness of the creative process—it’s where the magic happens.)

AI isn’t just the future; it’s now
(Superintelligence and Atlas of AI offered both inspiration and a reality check about the profound changes AI is bringing to our world.)

Every story is a chance to learn
Whether it’s about junk removal (Excellence Wins), space travel (Elon Musk), or stoic philosophy (Stillness is the Key), every book carries insights that reshape how we see the world.

This year’s reading reminded me that growth comes from curiosity, deliberate practice, and a willingness to step out of my comfort zone—on the page and beyond.

The Full 2024 Reading List

Here’s everything I read this year, complete with links so you can explore them for yourself:

  1. Going Infinite by Michael Lewis (November 2023)
  2. Elon Musk by Walter Isaacson (November 2023)
  3. The Obstacle is the Way by Ryan Holiday (December 2023)
  4. Ego is the Enemy by Ryan Holiday (January 2024)
  5. Stillness is the Key by Ryan Holiday (January 2024)
  6. Tao of Charlie Munger by David Clark (January 2024)
  7. The Goal by Eliyahu M. Goldratt (February 2024)
  8. Atlas of AI by Kate Crawford (February 2024)
  9. Read Write Own: Building the Next Era of the Internet by Chris Dixon (February 2024)
  10. The Creative Act by Rick Rubin (February 2024)
  11. Superintelligence by Nick Bostrom (March 2024)
  12. A Million Miles in a Thousand Years by Donald Miller (March 2024)
  13. George Lucas: A Life by Brian Jay Jones (April 2024)
  14. No Rules Rules by Reed Hastings and Erin Meyer (April 2024)
  15. BYOB: Build Your Own Business, Be Your Own Boss by by Brian Scudamore (May 2024)
  16. Disney’s Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow (May 2024)
  17. Amp It Up by Frank Slootman (May 2024)
  18. Insanely Simple by Ken Segall (May 2024)
  19. Atomic Habits by James Clear (Reread in June 2024)
  20. WTF?! (Willing to Fail): How Failure Can Be Your Key to Success by Brian Scudamore (June 2024)
  21. Excellence Wins by Horst Schulze (August 2024)
  22. Inspired by Marty Cagan (August 2024)
  23. Transformed: Moving to the Product Operating Model by Remi Adeleke (October 2024)

2024 was packed with lessons, laughs, and the occasional existential crisis courtesy of a few AI books. Here’s to 2025 being just as thrilling—and maybe finding a few more surprises along the way. What’s on your reading list? Let’s swap recommendations (and maybe coffee suggestions for those late-night chapters). 📚

Turning Around a GovTech Giant: My Six Years at Accela

I stood at the BART (Bay Area Rapid Transit) platform pensively waiting for my train to arrive.  My brain was lost in thought thinking of whatever was happening that day at my venture backed San Francisco tech start up.  The overhead display announced that a train headed for Balboa Park was arriving.  The first train horn blows validating what the display was trying to tell us.  The train begins to roll by. 

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We all began to gather on the markers where the train doors were supposed to open.  Everyone was lost in their headphones and we were all invisible to each other. The BART train began to pull up to the platform.  More horns blew to make sure folks step away from the oncoming train.  You could see in the distance some commuters running towards the platform because they didn’t want to wait the 20 or so minutes for the next one. 

I commuted on BART for 10+ years.  1.5 hours one way.  3 hours a day.  15 hours a week.  60 hours a month.  720 hours a year or a complete month a year.  Keep in mind that this was before COVID so working remotely wasn’t as in vogue.  I needed a break from this commute.  I’ll admit that the recruiter had my attention when he told me the job with Accela was 15 minutes from my home. 

There were lots of other reasons I took the CTO role at Accela close to 6 years ago. 

  • The CEO and existing executive team — the CEO and the other executives really impressed me.  It was a crew that I could really work with. 
  • The investment team — the partners at Berkshire Partners were amazing and didn’t let me down though the years. 
  • The opportunity to transform state and local government — I enjoy transforming overlooked markets.  I think that was because of too many years chasing the next sexy thing earlier in my career.  Accela at the time was still building installers for state and local government to run in their data centers.  The cloud was something still found in the sky. 
  • A big fat mess to clean up — I enjoy cleaning up messes.  Accela at the time was one of the biggest messes I had seen.  It was a 20+ year old GovTech company with a bunch of non-integrated acquired assets floating around. The joke during the first few months was I would discover new products no one knew about because a customer would call that it was down.  Customers hated us. The team was broken.  Technical debt was overflowing out of the doors.  Data centers were long overdue for hardware refreshing.  I used to joke that the architecture was a Polaroid photo from 1999.  I said to myself that if I make it out of this mess alive, I’ll be able to write the book about it. 

I took on the CTO role responsible for all technical aspects of the business — application engineering, quality engineering, cloud engineering, security, compliance and IT.  

  • Rebuilt technology organization, resourcing model, and software development lifecycle (SDLC).
  • Rearchitected on-premises software product to highly scalable, cost effective, 99.9% uptime, multi-tenant SaaS platform.
  • Migrated product out of data centers into public cloud (Microsoft Azure, Amazon Web Services).
  • Re-rationalized and defined path out of previously acquired companies and technical debt.
  • Stabilized the business to the point that we were able to acquire companies again. 
  • Rebuilt security & compliance program (SOC3, PCI, GDPR, CCPA, StateRamp)
  • Represented the company at industry events and with the media.

Fast forward 6 years, it was like a textbook execution on turning around a distressed technology company.  In September 2023, Francisco Partners co-invested in Accela.

After the deal much of the executive team turned over and a smaller executive team was left executing on the post-deal plans and waiting for a new CEO to join.  It was important to me to follow through on commitments made through the deal and I wanted to engage with the new CEO.  I’m proud of what we accomplished at Accela to get a new deal and proud of the all that we accomplished after the deal as we set the company towards the next chapter of growth.  I learned so much at Accela and  from everyone at the company. 

  • The importance of team. 
  • Focus is a super power. 
  • Optimism is fuel. 
  • Challenge the status quo and focus on first principle thinking.

What am I going to do next?  I’ll have a separate blog post on that one but I will say that I’m going to stay true to what I care about.

  1. Find good people.
  2. Take the road less traveled.
  3. Continue to build great products that delight customers.  
  4. Find a big, overlooked market.

Stay tuned for more details on that.  Thank you for reading.  Leave a comment or ping me if you want to engage.  I appreciate you. 

-rjm

Finding Perspective.

Both my parents worked throughout my childhood.  They were out of the house by 7am and usually didn’t come home until 10pm at night. I developed my work ethic by watching them.  My mom would get called to the emergency room at all hours of the day.  I spent a lot of time hanging out with the emergency room nurses waiting for my mom to take care of something.  I was basically raised by a woman I called “Lola” but she was not actually my grandmother but rather a nanny from the Philippines. My first language was Tagalog because that what “Lola” spoke.  She was 4′ 6″ tall but could probably wrestle battle an ox in her prime. I loved her dearly like I do my parents.

Now, here is a tightly held secret.  Ok, not really.  My nickname as a child was “Joel”.  My dad and I have the same first name so somewhere along the lines they started calling me “Joel”.  I have no idea where the name came from and neither do my parents.  Upon moving to California after college, I decided to just stick with my legal name “Renato” after a work colleague suggested it.  The east coast knows me as “Joel” and the west coast knows me as “Renato”.  At my wedding, half the attendees were there for “Renato & Sarah’s Wedding” and the other half was there for “Joel & Sarah’s Wedding”. To this day, I respond to both names!

Well, my Lola spoke very little English even as I grew up into my teens.  My friends would come over asking for me and my Lola would provide short answers and close the door.  For example,

  • “Joel School” — I was at school
  • “Joel Work” — I was working in my parents office
  • “Joel Gym” — I was working out
  • “Joel Eat” — I was out grabbing food
  • “Joel Girl” — I was out with my girlfriend at the time she didn’t like. 

Fast forward, I went with my friends to the Grateful Dead concerts at the Meadowlands in New Jersey.  A buddy of mine came to the door and my Lola responded “Joel Dead” and slammed the door.  Well, needless to say my buddy freaked out and this was before cell phones.  I’m sure I must have been dead to him for most of that day until I got back from the show. 

Alas, Joel is not actually dead but the story does remind us about the importance of perspectives.  Lola just wanted to provide information on where I was.  My buddy just wanted to know where I was.  Joel just wanted to listen to some jamming music.  Referring to myself in the 3rd person felt appropriate right there.

Gaining perspective is a crucial element in both life and business.  It allows us to see situations from different angles, leading to more informed and balanced decision making. Perspective isn’t something we’re born with; it’s developed over time through experiences, challenges, and by actively seeking to understand viewpoints that differ from our own. Whether it’s through travel, reading, or engaging in meaningful conversations with people from diverse backgrounds, each of these activities enriches our understanding of the world. In business, having a broad perspective can lead to innovative solutions and help navigate complex challenges with a clearer vision.

All that being said, having a strategic perspective is incredibly challenging because it requires the ability to step back from immediate concerns and view the broader landscape, often in a highly complex and rapidly changing environment. This means looking beyond day-to-day operations to consider long-term goals, potential risks, and emerging opportunities. However, the difficulty lies in balancing this long-term vision with the urgent demands of the present. We are often so focused on immediate tasks and short-term results that it becomes difficult to shift our mindset to a more strategic level. Additionally, the uncertainty of the future and the vast amount of information that must be processed and interpreted to make strategic decisions can be overwhelming. As a result, maintaining a strategic perspective requires discipline, focus, and the ability to anticipate and adapt to change—a skill set that is not easily mastered but is essential for sustained success.

Now, lets apply some perspective to my life in the form of a time line backwards and forward from 2024.  I started 29 years ago at my high school and moved forward 29 years into the future. This is what I came up with.

1995 (29 years ago)

Graduated from Fairfield College Preparatory School

1997 (27 years ago)

First coding job at Lockheed Martin LMS in Tarrytown, NY

1999 (25 years ago)

Graduated from the University of Richmond 

2003 (21 years ago)

Sarah and I get married in California

2006 (18 years ago)

Molly was born 

2010 (14 years ago)

Brooklyn was born 

2023 (1 year ago)

2028 (+4 years)

Brooklyn Graduates High School, Molly Graduates College

Raising Amazing Daughters. Proud Dad.

2032 (+8 years)

Brooklyn Graduates College

2033 (+9 years)

Sarah and Renato married 30 years

2039 (+15 years)

Average retirement age and social security eligibility

2043 (+19 years)

Sarah and Renato married 40 years 

2044 (+20 years)

Average life expectancy of Filipino male (67 years old)

2051 (+27 years)

Average life expectancy of American male (74.8 years old)

2053 (+29 years)

Sarah and Renato married 50 years

The timeline provides a unique perspective on my life.

  • Life is short and moves fast.
  • My wife Sarah is my most consistent passenger with me on this ride.
  • I have more years behind me than ahead of me.
  • Family and friends are things that hold the test of time.
  • Physical belongings fad away into the background. 

Perspective helps with finding joy because in the bigger picture, so many things we worry about are irrelevant and we have so many more things to be grateful for.  Don’t waste a minute. Live life to the fullest. Find your joy. Make a dent in the universe.

Thanks for reading.  I hope you enjoyed!

-rjm

And the Next Chapter Begins.

Quote — “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
– Ferris Bueller, Dr Richard Chambers. “

Nothing really prepares you for a child leaving home for college.  It’s an emotional experience for the entire family.  Regardless of the squabbles and petty irritations, family is family.  Invisible, deep bonds are created that are hard to explain until that person isn’t around anymore.  In the case of our kids, those bonds have been forming since they came home from the hospital and strengthened with every experience together. 

The internet gophers tell me that parents will spend 70-90% of their time with their kids before their kids turn 18.  That seems likes one of those internet facts that float around as true but its unclear what real data supports it.  Regardless, this feels very true for me. After I left for college, I never returned to the area my parents lived and came back infrequently only for holidays. 

I went the University of Richmond in Richmond, Virginia.  Richmond is about 410 miles from our then home in Connecticut.  The drive can take about 6 hours depending on traffic with the exception of one trip back to school one fateful Sunday after Thanksgiving where it took me 18 hours.  I thought it was a good idea to stop in Manhattan and Washington DC to drop off many sister and a buddy.  What a horrible drive. 

This past weekend we brought my older daughter to college in Boston, Massachusetts.  Or, 2341 miles from our home in Utah.  The two weeks before I left for college was chaos.  I was excited to go to college but sad to say goodbye to my friends and family.  Packing was the least of my concerns behind making sure to say goodbye to everyone that I could.  Molly and I had similar experiences as I was up until midnight helping her pack.  Four massive 50+ pound bags later, she was packed.  I’m sad to see Molly go but thrilled at this new chapter.  Her future is so bright and we couldn’t be more proud of her.   

What advice do I have for Molly as she heads to college?  

  • Find your joy and smile.  Life is short.  Enjoy it. 
  • Make a dent in the universe.  It’s waiting for you to make your mark. 
  • Take risks.   Don’t let overthinking or public perception stop you from taking a swing. 
  • Work hard.  There are no hacks around hard work.  
  • Avoid victimhood mentality. Work your way through problems.
  • Take care of yourself.  No one else is going to. 
  • Enjoy the moment.  It’s right in front of you. 
  • Trust the universe.  You’ll connect the dots when you’re old.  The ups and downs all add up in the end. 

We will miss you Molly.  Enjoy your time in college and make smart decisions!  As I write this on the plane ride back from Boston, my heart is heavy thinking that Molly’s bedroom will be empty when we get home. 

The family and I will be frequent fliers between Salt Lake City and Boston over the next few years.  If you see a slightly overweight middle aged Filipino man in an MIT Women’s Soccer hat on, its probably me.  Say hi!     

By the way, go MIT Women’s Soccer

Thanks for reading. 

-rjm

Change & Taking the Road Less Traveled.

Change is hard.  We all like the comfort of the familiar even when the familiar is not enjoyable.  That is how much work and energy change can take.  The gravity of life pulls toward stasis and inaction.  Thats why popular books like Atomic Habits say that small habits make a big difference over time.  Any action is better than inaction.  And ya know what is even harder?  Making change in a direction that that is “different”.  Taking the path less traveled.  Doing something that not everyone desires.  We are drawn to homogeneity.  Social media is the grand normalizer towards homogeneity.  We desire what is in our feed.  Embracing change and taking the path less traveled takes courage but the reward is growth, learning and insight. 

René Girard, a French historian, literary critic, and philosopher, is best known for his theory of mimetic desire. Girard posits that human desires are not innate but rather imitative; we desire objects because others desire them. This concept, known as mimetic desire, suggests that imitation is a fundamental aspect of human behavior, leading not only to competition and rivalry but also to conflict and violence. According to Girard, this cycle of imitation and rivalry can be observed in literature, history, and religion. His work has profound implications for understanding human behavior, social structures, and the mechanisms of violence. Girard’s theories challenge traditional views on desire and offer a unique lens through which to examine the dynamics of human relationships and societal conflicts. 

The theory of mimetic desire keeps us in our lanes.

When people ask me where I’m from I usually just tell them I’m from New York.  Its easy.  Everyone knows where New York is.  But in reality, I’ve spent most of my childhood in Connecticut.  Does anyone really know anything about Connecticut?  Fairfield County feels like another New York City borough and the rest of Connecticut  feels like an extension of Massachusetts with some insurance in Hartford and gambling near where they filmed Mystic Pizza.  My life journey started in Brooklyn, NY where I was born and then went through Queens, Manhattan, West Hartford Connecticut, Newtown Connecticut and then Ridgefield Connecticut.  I really enjoyed my childhood in Connecticut.  I’m pretty sure we were the only Asian family living in Ridgefield, Connecticut.  Us and another Asian family that owned the local Carvel Ice Cream store downtown.  We would go there for some soft serve and give each other the secret Asian handshake knowing there were not that many of us in this town.  Growing up I imagined myself moving back to Connecticut and settling into a classic New England home with my family and two Saint Bernard dogs.  Most of my childhood friends stayed in the tri-state area.  A recent trip back to Ridgefield brought back all of those thoughts and memories.  But, that was a fork in the road in life.  I never went back.  I opted for change on the road less traveled.  I moved to California and never looked back.  22 years in the Bay Area.  My reward — growth, learning, insight and entirely different path in life.

Fast forward 22 years, we were faced with another fork in the road.  Governor Gavin Newsom Issued the stay at home order on March 19, 2020.    That same week I watched a maintenance crews take town the basketball hoops to prevent folks from gathering in our local parks.  School and sports programs basically shut down and families huddled at home trying to figure out what would happen next.  My family and I made the hard decision to leave California for Park City, Utah that summer of 2020.  It was massive change and definitely the road less traveled.  We were living in a highly desirable Bay Area suburb for a mountain town where we knew no one and were not even Mormon.  We decided in June 2020 and were moved into our new home by August 2020.  I would say this was probably one of the best decisions we could have made at the time.  Park City, Utah has been tremendous for our family.  4 years in — we love it here.  We’ve grown and learned so much as a family and dodged some bullets along the way. 

If you are curious, here are some blog posts that document that ride —

In both the examples above, I should have just stayed in New York/Connecticut and we should have just stayed in California.  Change is good.  Find your own path.  Trust the universe. 

Survivorship bias would guide me to on providing the examples where the change I made worked out positively.  In reality, my life is filled with mistakes.  I could devote an entire blog post on just a mistakes I’ve made in life.  The most notable was when I quit my high paying technology job and decided to start location based, augmented reality game start up.  Oh yeah, our second child was born right around that time as well.  Did I mention I have the most supportive, loving and caring wife ever?  I wrote about that adventure in a previous blog post.  In summary, we raised some money, won several start up competitions, had a fun time but we were far too ahead of the curve.  It was a big fat failure and a crushing blow to my ego but looking back, I learned so much about that journey.  It was worth the change and risk but please don’t ask my wife. Haha. 

Peter Thiel, a prominent entrepreneur and venture capitalist, is best known for co-founding PayPal and Palantir Technologies, as well as being the first outside investor in Facebook. Thiel is also the author of “Zero to One,” a book that explores how to build successful startups and create innovative technologies. His influence extends across Silicon Valley, where he is regarded as a thought leader in technology and finance. One of his favorite interview questions, “Tell me something true that very few people agree with you on,” is designed to reveal a candidate’s ability to think independently and challenge conventional wisdom. This question tests not only originality and critical thinking but also the courage to hold and defend contrarian views, which Thiel believes is crucial for driving innovation and achieving groundbreaking success. This approach reflects Thiel’s own philosophy of seeking out and fostering unique ideas that have the potential to transform industries and society.

My answer to the question — Every company is a technology company with the proper leadership and mindset.  This isn’t limited to traditional Silicon Valley technology companies. Artificial intelligence pushes the assertion further with so many core business functions being disrupted.  I say this isn’t mainstream thinking because most companies still have business leaders running traditional IT functions and don’t think how they can make technology a strategic advantage. 

How would you answer Peter Thiel’s interview questions? 

Don’t be afraid to embrace change and find the road less traveled.  Sometimes it works out, sometimes it doesn’t but rest assured you’ll likely learn something new along the way and grow as a person.   

Thanks for reading.  Lots of stories.  Lots of reflection.  Find your change.  Take the road less traveled.  Growth, learning and insight will be your reward. 

-rjm