PURCHASE, N.Y. – (September 9, 2010) PepsiCo today announced the 10 start-up companies, which will make up the inaugural PepsiCo10, an innovative incubator program that matches technology, media and communications entrepreneurs with PepsiCo brands to activate pilot programs in digital media and social marketing.
“The PepsiCo10 are an inspiring group of entrepreneurs, who represent the best in emerging trends in technology, media and communications,” said B. Bonin Bough, Director of Digital and Social Media at PepsiCo. “With the inaugural PepsiCo10, we are creating a new conduit for digital R&D within PepsiCo and for the industry broadly—an important endeavor as we continue to seek innovative and meaningful ways to connect with our consumers and to transform communications into a business driver.”
I’m pleased to announce that MotiveCast was selected in the top 20 (out of close to 500 other startups) in the PepsiCo10 — the program Pepsi created to partner with the best start-ups in technology, media and communications.
We’re looking forward to the next round!
Find us in the video below.
Interesting TechCrunch post — is Augmented Reality the future or a fad? The only way to find out — build something. 🙂