My Augmented Reality Start Up Failure and Being Too Ahead of the Curve.  

My first job out of college was with a company called Scient.  Scient called itself the “The e-Buisness Innovator”.  I could not have dreamed of a better place to land out of college.  A truly transformative place to work.  The leaders I worked for.  The friends I made.  And I ended up meeting my wife there.  We worked long hours, hacked with technology together and felt like we could transform the world.  We saw the future through technology — mobile devices, peer-to-peer networks, cloud computing, etc.  The cohort of college graduates joining Scient in 1999 came from the best schools, were unbelievably talented and became some of my best friends. In the evenings, we would continue the technical conversation at the Buddah Bar in China Town or Vesuvio Cafe in North Beach.  Drinks were usually involved.  Sometimes we would bring some dice and just hang out playing games.  It was true embodiment of Silicon Valley for me.   

My time there didn’t last very long in the grand scheme of things — I only worked there for about 2-3 years before the company was consumed by the DotCom 1.0 implosion.  Regardless, I look back at those years fondly.  During my time at Scient, a small group of engineers started the “Any-to-Any” club.  A group that felt that the future was through mobility.  The future was through the plethora of interconnected devices like mobile devices and what is now called the Internet of Things (IoT).     Keep in mind that in 1999 — the Motorola StarTac phone was all the rage, the BlackBerry had just been released, getting the weather through your Mobile WAP browser was cool and most Americans got their internet via America Online.  Little did we know, it was early and we were way ahead of our time.  

Fast forward 6 years, Steve Jobs first announced the iPhone in January 9, 2007 — the beginning of a new mobile revolution.  

I remember a buddy of mine worked at Apple and invited me to lunch to check it out.  At that time, I worked on the Bay Area peninsula so we went to a restaurant just outside the Apple Campus in Cupertino.  He showed me the new phone, raving about it.  I played with the phone for about 5 minutes and thought this was definitely a game changer.  There was something so elegant about the lock screen that felt different than the Blackberry in my pocket.  Then he showed me a “jail broken” phone and all of the developer built apps leveraging all the iPhone sensors.  Wow.  It was like looking into the future. Everything we believed in 1999 was coming true.  Then I focused on knowing everything about the iOS Platform and soon to be released Android ecosystems and building mobile experiences. Little did we know, it was early and we were way ahead of our time.  

Fast forward 2 years, we looked into the crystal ball again and saw a world where the mobile phones could create immersive experiences overlayed on the real world visually and physically.  We were calling it “Location based Augmented Reality” — leveraging the camera and GPS sensors on the phone to create new experiences.   In 2009, several of my friends and I decided to try and start Augmented Reality company way before Google Glass (2013), Pokémon Go (2016), Meta (2022) and Apple’s future augmented reality products (TBD).   Little did we know, it was early and we were way ahead of our time.  

MotiveCast is described on my LinkedIn profile as — 

MotiveCast produces fun, social and addictive games at the crossroads of traditional social gaming and mobile — our games represent a generational shift in traditional social game play that will capture the imagination of players by making the world their game board. MotiveCast was the winner of the PepsiCo10 2010 start up competition.

Before it was MotiveCast, the company was named “Kranky Panda Studios”.   We had originally founded the company to make immersive mobile games.  And then we discovered the fun with Apple’s new mobile location API’s and hand rolled our own location server.  And then discovered a future where Augmented Reality ruled the world and hand rolled our own Augmented Reality SDK.   So, we were building immersive location based, augmented reality mobile games.  We were Pokémon Go in 2009.  Pokémon Go was initially released in 2016 and by 2020 grossed more than $6 billion in revenue.   

We raised capital.  Found a CEO.   Brought on advisors.  Got the attention of Venture Capital.  Won a couple of start up competitions.  We even made Fast Company Magazine. But, we ultimately failed.  And we didn’t even do what lots of failed starts up do now — claim to have been acquired by another company even though they were just hiring the team.   Yup, we just folded.  Little did we know, it was early and we were way ahead of our time.  

Failing at my own start up was a crushing blow to my ego.  It’s one thing to say you embrace failure but its another to tell the world you were taking over the world and then just failing.  It took me many years to get over it.  Looking back, I cared too much about how others perceived my career.  Plus, life isn’t kind to the entrepreneurial journey. So, I found shelter in the comfortable confines of an already established company for the years that followed.

I learned many things through this entrepreneurial journey.  Let me see if I can articulate some of them here —   

  • Be aware of being too early to market —  we were so early and the augmented reality market still has not fully come into focus.   
  • Make sure you wife and family are on board for the journey — your family is a unit.  Your unit is going into adventures together.  Make sure everyone is on board because the entrepreneurial journey can be very stressful.  
  • Don’t be afraid to try new things but be aware that failure is part of the process — this may feel obvious but there is knowing this rule theoretically and then practically.  You will fail.  Be ready for it and focus on what it looks like getting through it.    
  • Care less about what others think — caring too much about what other people think is wasted energy.  Their opinion usually doesn’t matter.    
  • Building technology is not the goal — we surely built a lot of cool technology, haha.   
  • Sales and marketing are critical functions — find someone that knows how to do this or be ready to figure it out.   
  • Iterate faster and more frequently — in hindsight, our iterations were too coarse grained.  We needed to find shorter, faster tests.    
  • Find your focus — we tried to be good at too many things.  
  • Start up competitions don’t mean anything and can likely be a distraction.   

Fast forward to 2023, Apple and Meta (previously named Facebook) are pressing hard into the augmented reality and virtual reality space.  They are trying to be that foundational platform that powers these new immersive virtual experiences.  Our biggest learning coming out of our experience was that a large company like Apple or Meta would need to crack the space open for others like the iPhone did for the mobile revolution.  We saw several points of friction to wide scale adoption — 

  • Adoption of sufficiently powered devices — in 2010, iPhone penetration was only at ~20%.  Now, its closer to ~75%.  Huge difference.  Meta has to figure out this problem with their new virtual reality rigs.  Their latest rig is pricing out at $1499.00 (  This is likely way out of the price range for most casual users.  
  • Identification of the killer use cases that out weights the awkward social experience — its strange to see someone using their phone in an augmented reality experience.  It’s strange to see someone in a VR rig.  The value of the experience has to outweigh this awkwardness.  
  • AR and VR Developer Ecosystems with better defined monetization opportunity — the platforms need the apps and it needs to be easier to build.  At the time, we had to hand roll our own AR SDK.   
  • Motion sickness — early AR and VR experiences were making people sick.  

There is no lack of negative press on Meta’s strategy.  But keep in mind that Meta is trying to do something very hard and its very easy to pile on there with negativity.  I’m more interested in Apple’s AR offering which is set to come out soon. They have had more success creating these huge technology shifts than any other company in recent times and seem to be laying the foundation with their spacial sound and AR SDK.  My gut says that Mark Zuckerberg’s Meta won’t be the company that turns the corner with AR and VR but will surely help to move the ball forward.  There is too much investor pressure to maintain Meta’s core business and it feels like this shift needs Apple’s thoughtfulness.  Apple has a good shot to make it happen. That being said, it could be one of those things that never turns the corner because people actually don’t want it.  The real world is actually a pretty nice place to be.   

I find blogging to be just as useful for me as it is for those that read my blog.   This is one of the first times I’ve been able to thoughtfully reflect upon this journey.  I wouldn’t trade my experience for the world and hope to give it another swing.  But, I’ll share that for a future blog posts.      

Thank you for reading!  Please share your thoughts and comments.  

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Best of 2022.  Hello 2023.  

Hello Friends & Family, 

2022 has come to an end and 2023 is upon us.  2022 zoomed by so fast.   A strangely benign year when compared to the few years before.  We had inflation reach all new highs, the war in Ukraine, the overturning of Roe vs. Wade and the stunning images coming back from the James Webb Telescope just to name a few events.  

Generally speaking, 2022 was a great year for myself and my family.  No complaints.  Everyone is healthy.  Park City, Utah is amazing. The family is thriving.   I am grateful for my health, family, friends and the opportunities ahead on all fronts.  Sure, there are setbacks but thats life.       

Here is a link to my end of year post from last year. I’m going to try something different and provide my “Best of 2022”.  All different categories.  Why not?  Here we go!     

My Favorite Blog Posts from 2022

My Favorite 3 Books from 2022

My Favorite 3 Movies from 2022

  • Top Gun 2
  • Everything Everywhere All at Once
  • Doctor Strange 

Honorable Mention: 

  • Thor for love or thunder 

My Favorite 3 Television Shows from 2022 

  • Severance (Apple+)
  • Mythic Quest (Apple+)
  • For All Mankind (Apple+) 

Honorable Mention: 

  • Only Murders In the Building (Hulu) 

My 3 Favorite Musical Artists (new or old) from 2022 

My 3 Favorite live musical or comedic experiences from 2022 

  • Goose @  Regency Ballroom, San Francisco, CA (1.29.200, 1.30.2022) 
  • Pearl Jam @ Oakland Coliseum, Oakland, CA (5.12.2022, 5.13.2022)
  • Goose @ Dillon Amphitheater & Red Rocks, Colorado (8.17.2022, 8.18.2022, 8.19.2022) 
  • Honorable Mention: 
    • Kevin Hart @ Kingbury Hall, Salt Lake City, Utah (1.22.2022)

My 3 Favorite mountain resorts from 2022 

My Favorite Podcasts from 2022 

  • Pivot (New York Magazine) 
  • Pardon the Interruption (ESPN) 
  • The Daily (The New York Times) 
  • Honorable Mention
    • Masters of Scale with Reid Hoffman 

My 3 Favorite Breweries 

My 3 Favorite Yankees from 2021-2022 Season  

  • Aaron Judge 
  • Anthony Rizzo 
  • Gerrit Cole 
  • Honorable Mention 
    • Nestor Cortez

Top 3 predictions for 2023 

  • The return of more in office behavior.  Companies will come to realize they are less effective working remote and will slowly ask employees back to the office.  Some industries will just flat out tell folks to come back.  
  • The economy begins its recovery but slower than expected — inflation begins to flatten, technology remains in a slump and we should see jobs begin to soften from its hit levels. 
  • The Yankees will make it to the World Series but will not win. 

Happy New Year from my family to yours.  Here’s to a great 2023!  

Thank you for reading.  I’m really hoping to “create” more in 2023 — writing, code, music, whatever.  Stay tuned.  Please share you thoughts and comments below.  

Reflections @ 45.

Hello friends & family, 

This year I turned 45 years old.  Not sure if that is a good thing or a bad thing.  Haha. I should be happy that I made it this far.  If I am lucky, this is very likely my half way point in my life.  I can’t imagine myself beyond 90.  Wandering around the local Costco trying to get my steps in.    Maybe treating myself to a chicken bake afterwards if I made it far enough.  So, I’m at the 50 yard line of the my life on the way to the end zone.  What a weird analogy.  Haha. 

When I was younger, I used to be self conscience about having my college graduation year on my resume or LinkedIn profile because I didn’t want people to wonder who was this young kid managing all of this stuff.  Well, its probably the other way around now.   I don’t want people to think, “Whoa, who is this old guy?  Does he eat dinner at 4pm?” 

FYI, I do not eat dinner at 4pm but it does sound intriguing.  

What’s new with you?

I’ve taken some time recently to reconnect with old friends.  Some I had not spoken or seen for years.  You might be surprised to hear that being social for me takes effort.  So, I’ve done a terrible job keeping up with old friends.  Thats totally on me. 

When I reconnect with folks I find it fascinating the arc of responses when asked the question, “What’s new?”.  If you don’t lead the witness and keep it absolutely open ended You should get a 10,000 foot sense of what is important to this person or what this person wants you to know is important.  I had one friend of mine give me a 1-hour detailed updated on everything going on at work but forget to tell me how his wife or kids were doing. 

How would you answer that question?  What would your top three categories of responses be?  When I was 25 years old my responses would have been  —

  1. Work
  2. Super secret side work project that will be super duper awesome when its ready and you’ll see it in TechCrunch 
  3. Commute to work

How would I respond now at 45? 

  1. Family & Friends
  2. Health
  3. Activities — Skiing, Hiking, Mountain Biking, Music, Coding   

I don’t love work less.  I’m still a workaholic but I don’t think it defines me as much as it did when I was in my 20’s.  Time has gone by and I’ve come to enjoy the broader aspects of life.  

What are your top 3 categories? 

Musings of a 45 Year Old

I thought I would collect some ramblings as I ponder 45 years of life.  Here we go! 

  • Being married for 19 years and having 2 smart / beautiful / healthy girls is a gift — it’s easy to take for granted a solid home unit.  There are rarely articles in the Wall Street Journal about the entrepreneurs that have been able to keep a healthy family unit together.  It’s usually about someone that made a billion bucks yet just got a divorce … for the 2nd time.  I‘m really proud of our family unit and everything we have been able to accomplish together.  Plus, Sarah is everything to me.  There is no Renato without her. 
  • Family & friends are everything — they put a smile on face.  Make me laugh.  Help me during hard times.  Invest in them.  It takes work.  I’m amazed by how many family or friend events I missed in my 20’s and 30’s for reasons I don’t even remember anymore. 
  • Find your passion and work hard at it — finding something you are passionate about in life is a gift.  You can’t stop obsession about it all times of the day.  Many go through life never finding that passion and/or do things in life because society told them that was the right thing to do.  You’ll know it when you find it and when do you, work at it like your life depends on it.  It’s life’s flywheel. 
  • Master something — Be the best you can be at one thing.  Anything.  Maybe something you are passionate about.  The journey to being the master at something is very fulfilling. 
  • Be comfortable being uncomfortable — it means you are pushing yourself and learning. 
  • Setbacks are opportunities — what comes up, comes back down.  Those downs are usually ripe for opportunity.
  • Find a way — I love this rally cry.  There is always a way.  Find it.      
  • Take the road less traveled — society’s predefined path in life is bunk.  Well, its not terrible but don’t follow everyone else down this path like a lemming.  Make your own path.  When you can take the road less traveled. 
  • Care less about what other people think — We spend our entire life giving a shit what other people think — our physical appearance, the clothes we wear, the car drive, the college your went to, the job your have, etc.  Care less about what others think and it will set you free.  Social media thrown gas on the fire.  Be careful. 
  • How much money do you really need? —   Society and the news will tell you that you need to collect as much money as you can until it starts coming out of your ears.  It surely is a choice in life to make this your life’s goal but find the balance.  Being rich is relative.  Find your richness in life because that isn’t unlocked by more money. 
  • Be a leader — Be a leader in whatever you decide to do.  Most are looking for someone to follow.  Help them. 
  • It’s all about the Team — My teams are everything to me. They are not my family but they are high performing teams. It’s how anything at scale happens. 
  • Find perspective — there is always a bigger picture perspective.  Find it.  Evaluate with that lens. 
  • Have empathy — empathy is a magic word.  It creates perspective from another angle that likely isn’t your own.  Empathy and Perspective will help you make balanced decisions. 
  • Be humble — no matter how good you get at anything, there will always room to get better or a perspective that widens your understanding.    
  • Take care of your body — the physical side is just as important as the mental side.  Be healthy.  Take care of your body.  Close the laptop, and go do “things”. 
  • Be creative / Enjoy something creative — I am in awe of the creative process and creative people. They are imagining things that are absolutely new and unique.  Go do something creative.  Create something new in the world. 
  • Appreciate nature — our surroundings are a wonderful thing.  Enjoy it! 
  • Enjoy the moment — Put the phone down.  Enjoy where you are at in the moment. 

Lastly, please find your joy.  Life is too short to not be happy.  And if you are not happy, explore and find your joy. 

I hope you found my musings useful.  Please leave a comment or share with your friends!  Hope all is well.  Talk soon! 

Surviving a Stroke: Returning to Life

Hello Friends & Family,

I actually started writing this blog post a couple months back but didn’t enjoy how it was coming together so I started from scratch.  Not sure why but maybe because there was still tremendous uncertainty in the entire thing.  Well, there is surely less uncertainty now but I’ll save that for the end.  For those of you not following along at home, I had a stroke in November 2021.  It opened my eyes to the value of life we too often take for granted and how awesome the web of people around us are.   I’ve been journaling my experience on my blog (Surviving a Stroke, Surviving a Stroke: Recovery) primarily to help raise awareness of the risks of strokes, create empathy for the those working their way through recovery and the hope of maybe making folks aware enough to save a life.

  • In 2018, 1 in every 6 deaths from cardiovascular disease was due to stroke. 
  • Someone in the United States has a stroke every 40 seconds. Every 4 minutes, someone dies of stroke.
  • Stroke-related costs in the United States came to nearly $46 billion between 2014 and 2015.  This total includes the cost of health care services, medicines to treat stroke, and missed days of work.
  • Stroke is a leading cause of serious long-term disability. Stroke reduces mobility in more than half of stroke survivors age 65 and over.


It has now been  roughly 6 months since I was flying over my favorite Utah ski resorts in an Intermountain Life Flight to the Neuro ICO in Murray, Utah.  What’s the update? 

Finding My Joy 

Memento Mori is latin for “remember that you [have to] die’ and a saying that is supposed to remind us of the inevitability of death.   It is also a name of a gift shop outside of Disney World’s Haunted Mansion selling death oriented souvenirs. I kid you not.  I know what this phrase meant before but I didn’t digest it until recently.  There is a fragility to life that feels random.  The doctors have told me there was no good reason why I had a stroke and I’m super lucky to have come out basically unscathed.  It feels like it just happened. 

So, how have I internalized this?  I just need to live the best life I can live while I’m here.  We all need to find our joy.  That surely sounds weird but life is really awesome, we need to enjoy it while we can.  The little things that bother us are truly are just little things surrounded by awesome moments we’re too busy to enjoy.  Why are we so busy?  Who knows. Because we all have attention deficit disorder (ADD) and FOMO.  Enjoying the moment has never meant more to me.

A good great friend of mine sent me a text  that had me thinking.  He texted me about the Socioemotional Selectivity Theory and how I should read the book “Being Mortal” by Atul Gawande

“Being Mortal” is an amazing book.  I highly recommend it.  It is a doctors journey working through the reality of death with his patients and ultimately with his father.   Gawande offers a balanced and thoughtful perspective.  In one chapter, he discusses the Socioemotional Selectivity Theory which is a life-span theory of motivation. The theory states that our perception of  our own mortality impacts what we are motivated to do.  When we are young,  we are invincible and invest in long term experiences and relationships.  But, as we grow old, we maximize positive emotional experiences and hone in on our friends that make us happy.  We become increasingly selective, investing greater resources in emotionally meaningful goals and activities.  Those that have life changing health issues early can experience an acceleration of this phenomenon.  I can absolutely relate —

  • I now value my life, my family and my friends with a deeper sense of appreciation  
  • I now value each life experience more deeply
  • I am more present in the moment
  • I now carry less stress for the little things that used to really bother me 
  • I now have less patience for bullshit and things that waste my time
  • I now smile and laugh more
  • I now give bigger hugs
  • I now have a desire to make a broader impact beyond just me   

That all sounds like metaphysical transformation crap but its all true. 

I’ll note that my path through my stroke pales in comparison to others. I joined several stroke support groups on Facebook and I was humbled.  Humbled by the journey of recovery people were going through.  I am grateful for my recovery and support I had throughout.  Folks would post things like “Strokes are worse than death.  Wish it had taken me.” and “My life died when I had my stroke”.  Absolutely no joke.  These are real people with real challenges.  I really want to help them all in some way. 


I went back to work in January 2022 after the holidays.  I needed every minute of the time off but felt ready enough to get back into the flow.  It definitely felt a little weird getting back in my routine but I was back in the groove in no time. It was great to get back to my team and help them however I could.  But, there were many moments of reflection on the true meaning of work in the bigger picture. My wife diagnosed me as a workaholic a long time ago. I really enjoy work.  I care deeply about my team but realize there is so much more to life.   20+ years in Silicon Valley will skew you to think that work is everything.  It’s something for sure.  But its not everything. 

Here are some other observations I had about work —

  • Everything keeps going without you.  You might think you are the most important thing at work but folks figure things out. 
  • I needed to create a new leadership framework and style.  I wanted to take he opportunity to develop a new gear in my leadership style that would be good for me and my teams.  The same level of drive and motivation with less wear on me and more empowerment to my leaders.  This is still a work in progress but I’m getting there. 
  • Snoozing alerts is heaven. You actually don’t need to listen to every alert that comes at you and to be honest, its bad for your brain.

Working Out

I usually start my week Monday morning by going to 5:15am CrossFit at Park City Fit.  I try to go 3-4 times a week when its not ski season.   It was just something that I built into my routine many years ago and helps me start my week with structure and discipline.  I feel lethargic when I don’t go.  My doctors  cleared me to get back into the box but asked me to modify my workouts so that not to put pressure on my brain.  Well, I was modifying my workouts well before my stroke so there wasn’t anything to worry about there.  Haha.   

That first Monday back to work, I got up at 4:30am like I usually do.  Got dressed.  Made a cup of coffee.  Jumped into the car and I was off.  I turned on the music and the most perfect song came on, So Damn Lucky by the Dave Matthews Band.  Dave Matthews said at a show at Radio City Music Hall —

“This is a song about where you’re about to trip and fall and smash your face but everything slows down to the point where you comprehend you’re gonna get hurt but it’s not enough time to do anything about it. And this song is about how not to forget about counting your blessings.”

Consider this my soundtrack for this blog post. 

CrossFit has always been about community to me.  Great people.  Suffering together.  It was so great seeing familiar faces again.  I modified all the workouts that week significantly and it didn’t matter.  It felt so great to be getting back into my routine. 


Intervals For Time:
40 Dumbbell Snatch (50/35)
30 Box Jump (24/20)
150 Double Under
-8 min Cap
-Rest 2 min-
30 Box Jump (24/20)
40 Dumbbell Snatch (50/35)
150 Double Under
-8 min Cap
-Rest 2 min
150 Double Under
30 Box Jump (24/20)
40 Dumbbell Snatch (50/35)
-8 min Cap

For Time:
50 Clean & Jerk (185/125)
75 Toes to Bar
-Complete in any order you like to accomplish the work
Goal: Sub 20 min

CrossFit Open 13.4
AMRAP 7 min
3 Clean & Jerk (135/95)
3 Toes-to-bar
6 Clean & Jerk
6 Toes-to-bar
9 Clean & Jerk
9 Toes-to-bar
12 Clean & Jerk
12 Toes-to-bar
15 Clean & Jerk
15 Toes-to-bar
18 Clean & Jerk
18 Toes-to-bar…


Am I still skiing?  Hell yes.  The doctors cleared me for light skiing in January but asked that I keep it tame.  I’ve not been a high adrenaline, high risk skier anyway so that wasn’t going to be that hard.  I didn’t start skiing until I was 15 so a beginner compared to the winter sport talent in Park City, Utah.  I spend most of the winter at Park City Mountain, Deer Valley, Snowbird and Alta getting better at my turns, working the moguls and just getting better at the sport overall. I still love the steeps but I take them more carefully these days.  Next year, I’ll take on the challenge of backcountry skiing. There is nothing better than being outside and listening to the quiet of the snow.  

As I write this, the ski season is coming to an end, the tourists have left and we are entering the mud season. I’m looking forward to getting the mountain bikes out as soon as the ground dries up a bit. 

Looking ahead, my goal is finally start something that I’ve been wanting to do for years — Brazilian Jiu-Jitsu.  I’m not going to let this “health setback” keep me down.

What is the final prognosis? 

My neurologist ran me through a bunch of test this past month to help answer why this happened to me.  She ordered a battery of blood tests along with full torso, chest and brain scans.  They required me to drink a bunch of this super tasty medical berry smoothie. This was a bit of nerve racking experience for me — what if they found something like cancer in one of these scans?  That is actually one of potential causes for a stroke.  Not sure I was mentally ready to hear that. These test took me hours.  I spent a full hour in a MRI tube listening to the Grateful Dead — alone with my thoughts and just looking into a mirror at my feet.   

The test results started to come in.  The good news is that almost all of the test came back clear and then there was this magical prognosis that came from my MRI —

1.Patent dural venous sinuses without residual thrombus.
2.No acute intracranial hemorrhage.

The blood clot had fully healed and my brain was 100%.  Woo-hoo! 

The bad news, I’m pretty sure I’m never going to know why this happened to me.  This would normally really bother me but whatever, time to live life.   

How am I feeling?

I’m feeling 100%. I need to lose the “stroke 10 pounds’ as I like to call them.  I sort of started eating like crap because I said to myself, hell ya I’m going to eat some cake and ice cream tonight.  I almost died! 

The best news, I can blame my stroke for just about anything.

  • “Sorry, doctor said I can’t do the laundry. I had a stroke.”
  • “How could I possibly miss going to see my Yankees in the Bronx with my friends?  I had a stroke!”     
  • “Is it really our anniversary?  The stroke must have made me forget.”


What is ahead? 

First and foremost, save the date October 29, 2022 is National Stroke Awareness Day.  I’ll be running a fundraiser on that day to benefit other stroke victims and remind folks strokes are real and every second counts.

Everything else —  I’m not sure yet.  I’m still digesting it all.  Stay tuned.

As always, thank you for reading and please let me know what you think.  And don’t forget to find your joy. 

Completed San Francisco 1/2 Marathon Today!

This morning I completed the San Francisco 1/2 Marathon — I did the second half and it was my first.  What an amazing experience!  Here are things I gleamed from the experience:

  • Finding the right sneakers is critical!
  • Spandex is essential for long runs
  • Don’t just drink water if you plan to run more than 2 hours
  • Hills are your friend
  • Find someone or a team to train with — it will make the experience more enjoyable
  • Fat people can run too 🙂

Now,  I can work on my golf game since I won’t be training for another event, but maybe I need to be thinking about another event!  🙂

No Turning Back

Well, there is no turning back now.  I’m all signed up for the  2nd half of the San Francisco Half Marathon on July 26th.   Let’s be clear here — I’ve lived a fairly sedentary lifestyle and getting this out of shape body to run 13.1 miles (21,097.5 meters) is big deal!  Here are a few things I’ve learned with my training thus far …

  • Spandex is key
  • Stretching is key
  • Snacking along the way helps alot
  • Never run on an empty stomach
  • Hit the bathroom before a long run

I’ll let you know how the rest of my training goes.  Good luck to me — I’ll need it!

Starting a new adventure …

Alas, I’ve decided to move on from Abaca Technology and start a new adventure.  It was a very difficult choice for me to leave but it was the right thing  for me and my family to do.  I have the utmost respect for the leadership team and the engineering team that I helped to re-build.  They are in great position to execute on their engineering goals moving forward.  And, what a ride is was!

  • Recruited by seasoned silicon valley entrepreneur Steve Kirsch and reported directly to CEO
  • Grew the customer base from 10,000 to protecting hundreds of millions of email boxes worldwide
  • Started with two resources and later became responsible for ~50% of the overall company within constrained start-up environment
  • Rebuilt engineering team from scratch after previous leadership meltdown
  • Managed highly regarded 24/7 support organization
  • Built 24/7 operations organization managing production IT and customer facing infrastructure
  • Owned road map and engineering of all product lines
  • Responsible for engineering deliveries resulting in key company wins
    • Produced first external product effectiveness review [press release]
    • Successfully deployed first 3000 user appliance [press release]
    • Successfully attained official VMWare certification [press release]
    • Successfully deployed first 12 million user customer [press release]
    • Successfully deployed large scale trial leading to a deal of hundreds of millions users worldwide [press release]

I’m very happy with the traction we were able to gain during my time there despite the start-up conditions.

So, what’s my next thing? Same type of thing — building something new. Stay tuned ….