MotiveCast one of the PepsiCo10

Congratulations to the entire MotiveCast team for being selected 1 of the the PepsiCo10 out of a pool of over 500+ startup.  Nice job!

PURCHASE, N.Y. – (September 9, 2010) PepsiCo today announced the 10 start-up companies, which will make up the inaugural PepsiCo10, an innovative incubator program that matches technology, media and communications entrepreneurs with PepsiCo brands to activate pilot programs in digital media and social marketing.

“The PepsiCo10 are an inspiring group of entrepreneurs, who represent the best in emerging trends in technology, media and communications,” said B. Bonin Bough, Director of Digital and Social Media at PepsiCo. “With the inaugural PepsiCo10, we are creating a new conduit for digital R&D within PepsiCo and for the industry broadly—an important endeavor as we continue to seek innovative and meaningful ways to connect with our consumers and to transform communications into a business driver.”

Interesting Business Week Articles

Here are a few articles from this week  that I found interesting:

  • The Failed Promise of Innovation in the U.S. — During the past decade, innovation has stumbled. And that may help explain America’s economic woes
    • RJM:  Does true innovation need to move economies forward?  Is there such a thing as spinning on useless innovation?  It seems that Jim Collin’s new book seems to think so as well.
  • How Cloud Computing Will Change Business IBM, Qualcomm, Nokia, and other majors, along with startups, are preparing to cash in on new technology. Not that it will be easy
    • RJM:  Nothing to revolutionary about this article but interesting how companies are realizing the importance of having information at your finger tips.  Very good case studies from various companies.
  • Why We Tweet We’re now big fans of Twitter. To those with eyebrows aloft, here’s how it happened
    • RJM:  The Welch family perspective on Tweeting.  This is like my dad joining Facebook.

Pain Yields Innovation

Here is a great little article from Wired Magazine about how economic turmoil breeds innovation.

“With the world’s economies apparently snowballing into a deep recession, it feels uncomfortably Pollyannish to see signs of hope. But for the bravest inventors and entrepreneurs, conditions are ideal to pounce on a business opportunity. In periods of economic turmoil, people are hungry and work cheap, and entrenched companies often concentrate on in-house cost-cutting instead of exploring new markets, which can explode with the next turn of the business cycle. When VCs from Foundation Capital met with their nervous investors recently, the partners advised them to stay the course rather than follow their peers into the bunkers. “Our strongest companies have the potential to be whales when the market opens up,” partner Paul Holland told the group. “This is the crucible that forges great companies.”