Also, here is a recent, non-solicited blog post by Jim Nichols– “Start-Up Watch Company of the Day: MotiveCast – cool, compelling, location based, mobile AR games” — thank you Jim.
PURCHASE, N.Y. – (September 9, 2010) PepsiCo today announced the 10 start-up companies, which will make up the inaugural PepsiCo10, an innovative incubator program that matches technology, media and communications entrepreneurs with PepsiCo brands to activate pilot programs in digital media and social marketing.
“The PepsiCo10 are an inspiring group of entrepreneurs, who represent the best in emerging trends in technology, media and communications,” said B. Bonin Bough, Director of Digital and Social Media at PepsiCo. “With the inaugural PepsiCo10, we are creating a new conduit for digital R&D within PepsiCo and for the industry broadly—an important endeavor as we continue to seek innovative and meaningful ways to connect with our consumers and to transform communications into a business driver.”
Interesting TechCrunch post — is Augmented Reality the future or a fad? The only way to find out — build something. 🙂