The world of politics is being impacted by viral nature of Web 2.0. This past week, a non authorized pro-Barak Obama video hit YouTube and quickly picked up 100,000 hits in two days. The video is a mix up of the classic “1984” Apple ad that has Hilary Clinton playing the role of “Big Brother”. There are even interesting subtle updates to the ad which includes the woman throwing the hammer wearing an iPod. Obama’s campaign claims it had nothing to do with the video.
We don’t know much about the author but we do know that the new mechanisms of Web 2.0 (I hate that term) will have a profound impact on the upcoming elections. I’m sure that we’ll see more examples like this in the coming months.