Memory Leak » Renato Mascardo

Press Release: PepsiCo Goes Innovation Hunting With 20 Tech, Media Start-Ups During Two-Day PepsiCo10 Summit

rmascardo — Tue, 27 Jul 2010 16:57:48 +0000

Here is the official press release from PepsiCo on the PepsiCo10 competition. MotiveCast is listed under the Mobile Marketing category.

Gooooo MotiveCast!

MotiveCast Top 20 in PepsiCo10 Competition

rmascardo — Tue, 27 Jul 2010 05:46:58 +0000

I’m pleased to announce that MotiveCast was selected in the top 20 (out of close to 500 other startups) in the PepsiCo10 — the program Pepsi created to partner with the best start-ups in technology, media and communications.

We’re looking forward to the next round!

Find us in the video below.

Gooooo MotiveCast!

MotiveCast @ Google I/O

rmascardo — Fri, 21 May 2010 16:28:22 +0000

Completed San Francisco 1/2 Marathon Today!

rmascardo — Sun, 26 Jul 2009 23:14:23 +0000

This morning I completed the San Francisco 1/2 Marathon — I did the second half and it was my first. What an amazing experience! Here are things I gleamed from the experience:

Finding the right sneakers is critical!
Spandex is essential for long runs
Don’t just drink water if you plan to run more than 2 hours
Hills are your friend
Find someone or a team to train with — it will make the experience more enjoyable
Fat people can run too

Now, I can work on my golf game since I won’t be training for another event, but maybe I need to be thinking about another event!

No Turning Back

rmascardo — Sun, 07 Jun 2009 18:41:11 +0000

Well, there is no turning back now. I’m all signed up for the 2nd half of the San Francisco Half Marathon on July 26th. Let’s be clear here — I’ve lived a fairly sedentary lifestyle and getting this out of shape body to run 13.1 miles (21,097.5 meters) is big deal! Here are a few things I’ve learned with my training thus far …

Spandex is key
Stretching is key
Snacking along the way helps alot
Never run on an empty stomach
Hit the bathroom before a long run

I’ll let you know how the rest of my training goes. Good luck to me — I’ll need it!

Starting a new adventure …

rmascardo — Sun, 25 Jan 2009 06:07:53 +0000

Alas, I’ve decided to move on from Abaca Technology and start a new adventure. It was a very difficult choice for me to leave but it was the right thing for me and my family to do. I have the utmost respect for the leadership team and the engineering team that I helped to re-build. They are in great position to execute on their engineering goals moving forward. And, what a ride is was!

Recruited by seasoned silicon valley entrepreneur Steve Kirsch and reported directly to CEO
Grew the customer base from 10,000 to protecting hundreds of millions of email boxes worldwide
Started with two resources and later became responsible for ~50% of the overall company within constrained start-up environment
Rebuilt engineering team from scratch after previous leadership meltdown
Managed highly regarded 24/7 support organization
Built 24/7 operations organization managing production IT and customer facing infrastructure
Owned road map and engineering of all product lines
Responsible for engineering deliveries resulting in key company wins
- Produced first external product effectiveness review [press release]
- Successfully deployed first 3000 user appliance [press release]
- Successfully attained official VMWare certification [press release]
- Successfully deployed first 12 million user customer [press release]
- Successfully deployed large scale trial leading to a deal of hundreds of millions users worldwide [press release]

I’m very happy with the traction we were able to gain during my time there despite the start-up conditions.

So, what’s my next thing? Same type of thing — building something new. Stay tuned ….